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How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)

The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before.  In this post, we're going to cover why site experience is key to your success and give you some actionable tips you can use to improve your [...]

By |2021-06-04T00:02:20-07:00June 2nd, 2021|Analytics, B2B, Conversion Rate Optimization, Experimentation, Strategy, Uncategorized|Comments Off on How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)

Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company.  We all know that a hard-working sales team is key for bringing in new business and increasing revenue. But revenue is [...]

By |2021-06-04T00:02:29-07:00June 2nd, 2021|B2B, Conversion Rate Optimization, Digital Marketing, Strategy, The Funnel, Uncategorized|Comments Off on Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel

If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to create a set of privacy standards. This plan includes improving how cookies are classified, clearing up the details behind each [...]

Optimize your Revenue Funnel by Focusing on the Offers

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals.  Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but [...]

Real-Time Personalization with Segment and FunnelEnvy

Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. Segment is an especially popular choice with product and engineering teams because it can serve as the organization’s centralized hub for data collection, integration, and syndication. [...]

10 Tips for Running Effective Predictive Personalization Campaigns

When it comes to personalization there is a growing trend with using machine learning to predict and optimize for the user experience at a 1:1 level. We call the collective use of these machine learning techniques as predictive personalization campaigns. Predictive personalization refers to a type of campaign where a machine learning model is used [...]

When to A/B Test and When to Use Predictive Bandits

For the majority of marketers, when you talk about CRO and optimization programs, people immediately jump to A/B testing and assume that is the primary tactic and is the only tactic to demonstrate success for their programs and initiatives. While A/B testing is a critical tool in your optimization program it shouldn’t be the only [...]

How to Effectively Personalize your Website using Account Data for Anonymous Traffic

Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. That may be based on specific named accounts or company size, industry or other related firmographic attributes. Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There [...]

Real-Time Personalization with Marketo and FunnelEnvy

For many organizations, Marketo serves as the real-time customer database for marketing. Unfortunately, for most organizations today this rich intelligence living in Marketo is not being leveraged to drive personalized user experiences across your site which is one of the most valuable opportunities with this data. The good news is that when it comes to [...]

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