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About Brian Hall

Brian's here to help with all things FunnelEnvy for Marketo.

Use Google Analytics to Understand and Convert Leads

You’re already leveraging Google Analytics to drive website strategy. But you’re missing crucial context about the single most relevant factor for predicting and influencing visitor behavior: their stage in the buying process. You use this context in your marketing automation campaigns – different messaging and different offers based on content consumed and lead score. You [...]

By |2020-07-31T08:12:28-07:00July 21st, 2020|Uncategorized|0 Comments

Minimum Viable Personalization for Leads

Your website receives visitors in different stages of the buying process, who have varying needs and priorities. You recognize this, so you've installed a personalization platform. Where to begin? First, a word on what not to do. Do not get click-and-drag happy with your platform's audience tool, and end up creating a monstrosity like "Returning visitors from [...]

By |2020-07-10T09:40:07-07:00July 2nd, 2020|Analytics, B2B, SaaS|0 Comments
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