Resources

Learn more about using data and more relevant experiences to optimize your Revenue Funnel

  • All
  • Videos
  • Case Studies
  • eBooks & Blueprints
  • Tools
  • eBooks & Blueprints

    • The B2B Marketers Guide to Thinking Beyond A/B Testing

    A/B Testing is finally Dead for B2B. Learn Why with the new guide from FunnelEnvy

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    Offline Goal Integration to GA Video
  • Videos

    • Optimizing Campaigns & Websites by Integrating Offline Conversions into Google Analytics

    Learn how to integrate down-funnel, offline conversions into Google Analytics from your Marketing Automation, CRM or order platforms to optimize paid media and website experiences.

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    Optimizing the Account Based Revenue Funnel
  • Videos

    • Optimizing the Account Based Revenue Funnel

    Learn how to optimize the Account Based Revenue Funnel. Stop Spray and Pray and use intent data to prioritize budget and increase conversions.

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    optimizing data driven funnel
  • Videos

    • Optimizing Conversational Marketing: A Data-Driven Deep Dive

    Learn how conversational marketing works and ways to improve its chat performance on your funnel.

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  • Videos

    • Solving the Revenue Funnel Data Challenge

    What is a Customer Data Platform (CDP) Arun discusses the importance of a good CDP solution to drive pipeline and revenue insights.

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  • Videos

    • The Secret to Making Your ABM Personalization Campaign a Success

    Learn the basics of ABM personalization and how to attribute metrics on your website to the measurements that matter.

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  • Videos

    • Revenue Funnel Optimization Focus on the Offers

    Learn how to cater to your audiences across the buyer journey by personalizing the offers you delivered across your website and other channels. Learn more.

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  • Videos

    • Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel

    Learn why your online ads may not be the most efficient way to grow your demand gen funnel and more.

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  • eBooks & Blueprints

    • Steal Our 90 Day Blueprint

    Looking to increase customer LTV? Check out our new FREE FunnelEnvy B2B Growth Experiments eBook!

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  • eBooks & Blueprints

    • B2B Experiments

    Looking to increase customer LTV? Check out our new FREE FunnelEnvy B2B Growth Experiments eBook!

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  • Case Studies

    • Homepage Conversions Powered by FunnelEnvy

    BMI Research, a Fitch Group Company and FunnelEnvy customer, realized a 25% increase in conversions with a single campaign.

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  • Tools

    • Difference of Means Calculator

    Comparing Pages Per Session Across Variations in Optimizely

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  • Case Studies

    • How FunnelEnvy helped TIBCO

    How FunnelEnvy helped TIBCO achieve a 20% increase in Contact Sales form requests

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  • Case Studies

    • How Optimizely, a website optimization platform

    How Optimizely, a website optimization platform, personalizes its site to convert strategically targeted customers

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  • Case Studies

    • How YouCaring, a crowdfunding website

    How YouCaring, a crowdfunding website for personal and charitable causes, optimizes their homepage to sign up more campaigns and donors.

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  • Tools

    • Impact Calculator

    Understand the impact that conversion focused experimentation can have on your eCommerce business

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  • Videos

    • Multistep Form Experiences Resources by FunnelEnvy

    How to increase lead quantity and quality with conversational, interactive multistep experiences instead of web forms.

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  • Tools

    • Optimizely-CLI

    Local Optimizely Development with Your Tools. Publish via API.

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  • Tools

    • Test Development Widget

    Assists developers in generating code for Optimizely tests

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