Blog2021-02-19T13:24:48-08:00

Solving the Revenue Funnel Data Challenge

Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns [...]

Optimize your Revenue Funnel by Focusing on the Offers

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals.  Now [...]

Revenue Funnel Optimization Focus on the Offers

Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus [...]

Use Google Analytics to Understand and Convert Leads

You’re already leveraging Google Analytics to drive website strategy. But you’re missing crucial context about the single most relevant factor for predicting and influencing visitor behavior: their stage in the buying process. You use this [...]

How Hotjar Can Help You Convert More Leads

Hotjar is a great complement to Google Analytics. Layering qualitative and visual data over the raw numbers gives you another dimension of insights. But just like with your Google Analytics data, if you ignore key [...]

Identify, Track, and Serve Custom Experiences to Leads

You've decided to improve on your one-size-fits-all website content by serving personalized content to leads. You figure that a free trial user will literally never click "Start Free Trial" ... but they very well might [...]

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