As marketers we could learn a lot from ants. They don’t attend conferences, have multi-million dollar budgets or get pitched by the latest AI-based tech vendors. Yet over millennia they’ve figured out a radically efficient [...]
Dictionary.com defines personalization as: “to design or tailor to meet an individual's specifications, needs, or preferences:” Yet, little about personalization as it’s currently touted in mar-tech is actually personalized to an individual’s needs & preferences. [...]
The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games [...]
Houston, we have a problem. As enterprise focused B2B marketers, we have a problem. We all agree that we want to grow traffic to our website, turn the traffic into leads and convert the leads into [...]
Welcome to the episode of The B2B Marketing Executive Show! In this first podcast Episode, FunnelEnvy CEO Arun Sivashankaran sits down with CaliberMind VP of Sales and Marketing, Nic Zangre to talk B2B Marketing.
Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on [...]
If you are a B2B SAAS business you should be spending a lot of time on your pricing page focused on iterative testing. Pricing pages are vital for your bottom line. Those who end up [...]
Every business-to-business (B2B) company owner knows that digital marketing evolves rapidly. While client acquisition was once the most critical part of the funnel, the customer journey now takes top billing. A fully optimized customer journey [...]
Casting a wide net in search of business-to-business (B2B) customers isn’t the right strategy for every company. Rather than spending resources on a larger market, find out why a personalized approach that targets specific [...]
Last year, Funnel Envy's own Arun Sivashankaran give a B2B marketing webinar for the great folks over at Optimizely. Enjoy!
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