How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)
The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before. In this post, we're going to cover [...]
Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI
Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company. We [...]
Website Analytics & Attribution in the Privacy Era
If you're wondering how the new privacy landscape will affect your ability to track visitors and customers you're not alone. In this conversation, we dig deep into the governmental, technology, and other considerations [...]
Multi-Step Interactive Experiences (Going Beyond the Form)
Transcript Hi everyone. My name is James Niehaus from FunnelEnvy. And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video [...]
Maximize Site Revenue with Multi-Step Forms
Transcript Hi, everyone. My name is James Niehaus from FunnelEnvy. Today I want to talk to you about multi-step forms, why our clients love them, and how they can maximize your side revenues. [...]
Multi-Step Interactive Forms Advanced Use Cases(ABM/Personalization)
Hey everyone. My name is James Niehaus, and today I'm going to walk through some advanced use cases for multi-step interactive forms. Specifically, where it can help you with ABM and personalization on [...]
Introduction to Multi-Step Interactive Forms
Transcript Hey everyone. My name is James Niehaus. And today in this video, I'm going to walk you through what are multi-step interactive forms. So at FunnelEnvy, we use this all the time [...]
How Marketing Teams Should Optimize Website for Conversions that Align with B2B Sales
You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on [...]
Solving the Revenue Funnel Data Challenge
Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns [...]
Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel
If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to [...]