How will Google Analytics 4 affect your funnel?
For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software [...]
The 4 Top CRO Tips For 2023
How do you handle CRO in the modern era? We’ve got some advice.
Why Audience Data is Vital to Your B2B Funnel
A solid grasp of your audience should be the foundation for all of your marketing pursuits.
The 4 Most Important Landing Page Elements
What are the most important specific components of your landing page? We’ve identified four.
How to Make Your Ads Less Expensive
Paid ads can be great for your funnel but can also get expensive quickly. Here’s how to keep those costs under control.
3 Examples of Helpful A/B Tests and Why They Work
Many marketers use A/B tests in their funnels, but not everyone uses them properly. We’re diving into some examples in today’s article.
Optimizing Your Funnel With Video Content
You might already be using video for your B2B funnel, but are you getting the most out of it?
3 Symptoms of Siloed Data and How to Fix It
Are you suffering from one of the least obvious problems in the modern business world, siloed data? Here’s how to tell.
How to Incorporate UX Principles into B2B Funnels
“UX” is a dynamic term that not everyone understands. This article dives deep into how UX impacts your funnel.
The 3 Most Important UX Considerations in Your Funnel
Improving the UX of your funnel comes down to elements you might not have even considered. We’re listing three of the big ones.