Blog 2019-08-01T15:05:18-08:00

Personalizing the Revenue Journey with Segment Data

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Now [...]

Understanding the CMOs Data-Driven Decision Delusion

The term cobra effect describes an incentive policy that causes unintended consequences and results in the opposite effect intended. In the 1800s the colonial government of India (as the story goes), becoming increasingly concerned about [...]

FunnelEnvy Personalization Without Rules

Dictionary.com defines personalization as: “to design or tailor to meet an individual's specifications, needs, or preferences:” Yet, little about personalization as it’s currently touted in mar-tech is actually personalized to an individual’s needs & preferences. [...]

The Reason Your B2B Website is No Longer Effective

The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games [...]

B2B Marketers Should Stop A/B Testing in 2018

  Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a [...]

The B2B Marketing Executive Show: Inaugural Podcast

Welcome to the episode of The B2B Marketing Executive Show! In this first podcast Episode, FunnelEnvy CEO Arun Sivashankaran sits down with CaliberMind VP of Sales and Marketing, Nic Zangre to talk B2B Marketing.

Benefits of Personalization in B2B Marketing

Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on [...]

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