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About Megan Morreale

Megan's expertise is data storytelling and thought leadership for companies in the advertising, sustainability, security, healthcare, CRM, HR tech and finance spaces. She regularly contributes to sites like Content Marketing Institute, SEMRush, Vox Media, and Instapage; and has ghost-written pieces for executives on sites like CNBC.com and The Independent.

How Marketing Teams Should Optimize Website for Conversions that Align with B2B Sales

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close. A disconnect happens when your marketing team (with good [...]

Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel

If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to create a set of privacy standards. This plan includes improving how cookies are classified, clearing up the details behind each [...]

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