FunnelEnvy Personalization Without Rules defines personalization as: “to design or tailor to meet an individual's specifications, needs, or preferences:” Yet, little about personalization as it’s currently touted in mar-tech is actually personalized to an individual’s needs & preferences. Instead of serving the optimized experiences for each individual, customers are merely getting segmented into audiences based on predefined rules. [...]

By | 2018-09-28T15:47:21-07:00 April 20th, 2018|Uncategorized|0 Comments

Localytics Optimization

A/B testing suffers from a “winner take all” problem whereby it optimizes a single experience across an entire population and does not take context into account. A better solution for optimizing experiences across the wide variety of visitor context is predictive optimization. It works by using bringing together all of the data about the visitor [...]

By | 2018-03-14T11:31:20-07:00 March 14th, 2018|Uncategorized|0 Comments

The Reason Your B2B Website is No Longer Effective

The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. Their October home game on Franklin field against Carlisle wasn’t expected to be much [...]

By | 2018-10-20T21:47:07-07:00 March 7th, 2018|B2B, SaaS, Strategy, The Funnel, Uncategorized|0 Comments

B2B Marketers Should Stop A/B Testing in 2018

  Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. They estimated the redesign cost them approximately $100,000 per month. The pricing page itself was quite [...]

By | 2018-03-07T21:03:40-07:00 January 19th, 2018|Experimentation, Uncategorized|0 Comments

Benefits of Personalization in B2B Marketing

Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on Lead Value In the case above, we’ve got an enterprise B2B SAS business with two defined two distinct groups: non-target [...]

By | 2017-06-02T15:55:09-07:00 June 2nd, 2017|Uncategorized|0 Comments

5 Strategies for Optimizing Your Customer Journey

Every business-to-business (B2B) company owner knows that digital marketing evolves rapidly. While client acquisition was once the most critical part of the funnel, the customer journey now takes top billing. A fully optimized customer journey does more than just generate a sale. It has the power to turn a B2B customer into a repeat client [...]

By | 2017-05-15T10:27:06-07:00 May 11th, 2017|Uncategorized|1 Comment

Webinar: Increase B2B Conversions with Personalization and Social Data

Dive deep into growth strategies used by leading B2B organizations. B2B Marketers! Are leads coming to your site but not converting into paying customers?  Your problem could be a lack of customer engagement across the marketing funnel. At the FunnelEnvy transformative webinar, learn the strategies we use to have explosive customer engagement for our customers [...]

By | 2017-05-03T23:35:16-07:00 May 3rd, 2017|Uncategorized|0 Comments

How to Build an Online Lead Generation System from Scratch

Getting a visitor’s attention, impressing them with what you have to say, and convincing them to open their wallets right away is a tall order to ask from even the best-designed website. Unfortunately, that’s the kind of pressure most businesses are putting on their websites. Without an effective online lead generation system in place, many [...]

By | 2015-03-10T13:16:00-07:00 March 10th, 2015|Digital Marketing, Uncategorized|0 Comments