Minimum Viable Personalization for Leads

Your website receives visitors in different stages of the buying process, who have varying needs and priorities. You recognize this, so you've installed a personalization platform. Where to begin? First, a word on what not to do. Do not get click-and-drag happy with your platform's audience tool, and end up creating a monstrosity like "Returning visitors from [...]

By | 2020-07-10T09:40:07-07:00 July 2nd, 2020|Analytics, B2B, SaaS|0 Comments

Analytics Superpowers with Segment.io and Google Tag Manager

Analytics plays a critical role in improving conversions in several ways including exploratory analysis and ongoing reporting.  One of the main factors that can constrain your ability to optimize your site for conversions is the quality of the data you have available and your ability to act upon that information. There are an amazing array of web analytics [...]

By | 2014-05-07T00:04:47-07:00 May 7th, 2014|Analytics|21 Comments