Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals. Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but [...]
Hotjar is a great complement to Google Analytics. Layering qualitative and visual data over the raw numbers gives you another dimension of insights. But just like with your Google Analytics data, if you ignore key segments, you do so at your own risk. Imagine, for example, that a heat map shows you that only 20 [...]
Your website receives visitors in different stages of the buying process, who have varying needs and priorities. You recognize this, so you've installed a personalization platform. Where to begin? First, a word on what not to do. Do not get click-and-drag happy with your platform's audience tool, and end up creating a monstrosity like "Returning visitors from [...]
Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Now with the FunnelEnvy Segment integration you can deliver personalized, 1:1 website experiences and optimize for revenue using all of that [...]
Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Now with the FunnelEnvy Segment integration you can deliver personalized, 1:1 website experiences and optimize for revenue using all of that [...]
The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. Their October home game on Franklin field against Carlisle wasn’t expected to be much [...]
When you’re running a SaaS business, it’s easy to feel overwhelmed. There are mountains of critical issues to deal with. Everything from improving the software and delivering a high quality customer experience, to reducing churn and making payroll every month. Unfortunately, sometimes these demands drive SaaS businesses to overlook a crucial factor for their success: [...]
Ever feel like you can’t keep up? Practically everyone has felt like this one time or another. SaaS business owners have it especially tough. Sometimes it feels like you’re on an endless treadmill. You’re running as hard as you can just to replace customers who slip through the cracks. And you can’t dare let up [...]