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Multi-Step Interactive Experiences (Going Beyond the Form)

Transcript Hi everyone. My name is James Niehaus from FunnelEnvy. And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video in a series that we focus specifically on a technique we call multi-step interactive experiences. In the first two videos [...]

Optimize your Revenue Funnel by Focusing on the Offers

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals.  Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but [...]

Minimum Viable Personalization for Leads

Your website receives visitors in different stages of the buying process, who have varying needs and priorities. You recognize this, so you've installed a personalization platform. Where to begin? First, a word on what not to do. Do not get click-and-drag happy with your platform's audience tool, and end up creating a monstrosity like "Returning visitors from [...]

By |2020-07-10T09:40:07-07:00July 2nd, 2020|Analytics, B2B, SaaS|0 Comments

Personalizing the Revenue Journey with Segment Data

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Now with the FunnelEnvy Segment integration you can deliver personalized, 1:1 website experiences and optimize for revenue using all of that [...]

Personalizing the Revenue Journey with Segment Data

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Now with the FunnelEnvy Segment integration you can deliver personalized, 1:1 website experiences and optimize for revenue using all of that [...]

The Reason Your B2B Website is No Longer Effective

The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. Their October home game on Franklin field against Carlisle wasn’t expected to be much [...]

By |2018-10-20T21:47:07-07:00March 7th, 2018|B2B, SaaS, Strategy, The Funnel, Uncategorized|0 Comments

How to Develop (and Optimize) a Profitable SaaS Pricing Strategy

When you’re running a SaaS business, it’s easy to feel overwhelmed. There are mountains of critical issues to deal with. Everything from improving the software and delivering a high quality customer experience, to reducing churn and making payroll every month. Unfortunately, sometimes these demands drive SaaS businesses to overlook a crucial factor for their success: [...]

By |2015-07-24T13:08:39-07:00June 4th, 2015|SaaS|0 Comments
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