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How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)

The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before.  In this post, we're going to cover why site experience is key to your success and give you some actionable tips you can use to improve your [...]

By |2021-06-04T00:02:20-07:00June 2nd, 2021|Analytics, B2B, Conversion Rate Optimization, Experimentation, Strategy, Uncategorized|Comments Off on How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)

Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company.  We all know that a hard-working sales team is key for bringing in new business and increasing revenue. But revenue is [...]

By |2021-06-04T00:02:29-07:00June 2nd, 2021|B2B, Conversion Rate Optimization, Digital Marketing, Strategy, The Funnel, Uncategorized|Comments Off on Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Multi-Step Interactive Experiences (Going Beyond the Form)

Transcript Hi everyone. My name is James Niehaus from FunnelEnvy. And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video in a series that we focus specifically on a technique we call multi-step interactive experiences. In the first two videos [...]

Multi-Step Interactive Forms Advanced Use Cases(ABM/Personalization)

Hey everyone. My name is James Niehaus, and today I'm going to walk through some advanced use cases for multi-step interactive forms. Specifically, where it can help you with ABM and personalization on your website. And this is actually part two to an initial video I did around introducing everyone to interactive forms, [...]

How Marketing Teams Should Optimize Website for Conversions that Align with B2B Sales

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close. A disconnect happens when your marketing team (with good [...]

Solving the Revenue Funnel Data Challenge

Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns on lots of different channels. You have digital advertising, paid acquisition campaigns that are heavily optimized, and you spent a [...]

Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel

If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to create a set of privacy standards. This plan includes improving how cookies are classified, clearing up the details behind each [...]

The Secret to Making Your ABM Personalization Campaign a Success

For all the demand generation leaders out there, I'll bet you've engrossed your partners, sales directors and higher level leadership team on the subject of account based marketing personalization. But be honest, do you really know what a successful outcome looks like? ABM-based personalized campaigns are the targeted, personalized experiences that either [...]

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