If you care about B2B conversions, stop producing content

Houston, we have a problem. As enterprise focused B2B marketers, we have a problem. We all agree that we want to grow traffic to our website, turn the traffic into leads and convert the leads into customers. Yet, we have all blindly trusted the theory that, producing more content, showing product options, displaying more testimonials, and [...]

How to Conduct Holiday Conversion Optimization Testing Without Losing Sales

‘Tis the season for the holidays, consumer spending, and major ecommerce traffic increases. Over the next several weeks, the National Retail Federation estimates consumers will spend a staggering $655.8 billion, or just over $935 per person on gifts, services, and other holiday expenses. The weeks leading up to Thanksgiving, Christmas, and other winter holidays will [...]

By | 2016-11-08T05:08:47+00:00 November 8th, 2016|Conversion Rate Optimization|0 Comments

How to Measure and Improve Customer Satisfaction

How satisfied are your customers? In our efforts to increase conversions and revenue, we often overlook questions like this. We’ll instead focus on landing page optimization, look at conversion rates and roll out split tests on our email campaigns. There’s this implicit belief that the only real metric that contributes to revenue increase is conversion [...]

By | 2016-02-01T14:40:22+00:00 February 2nd, 2016|Conversion Rate Optimization|1 Comment

How to Increase Your B2B Lead Conversion Rate

You’ve spent a huge amount of time optimizing your social media, PPC, email and content marketing strategies. And yet despite the respectable level of traffic you’re receiving, you’re not seeing a decent lift in lead conversions. It’s a problem many B2B marketers face and it’s often rooted in the difficulty of finding high quality leads. [...]

By | 2015-12-22T09:25:57+00:00 December 22nd, 2015|Conversion Rate Optimization|2 Comments

How to Find A/B Test Ideas that Work

What should you test next? Do you start with your CTA placement and button color or would you be better served to optimize your headlines? It’s a difficult decision to make and one that marketing managers often struggle with. Unfortunately, it’s a confusion that frequently leads to one result. Copying the methodology of a well [...]

By | 2015-11-09T16:15:03+00:00 November 10th, 2015|Conversion Rate Optimization|0 Comments