Houston, we have a problem. As enterprise focused B2B marketers, we have a problem. We all agree that we want to grow traffic to our website, turn the traffic into leads and convert the leads into customers. Yet, we have all blindly trusted the theory that, producing more content, showing product options, displaying more testimonials, and [...]
There was a time when real estate agents had unrivaled power. You were the gatekeeper. You held all the cards when it came to property information, neighborhood advice, and the all-important property listings. If someone had any questions pertaining to property, be it about purchasing, renting or just understanding more about the industry, it was [...]
It’s easy to see B2B and B2C marketing as completely different animals. After all, that’s how their customers have behaved over the years. The common thinking: it’s easier to sway B2C customers with media, ads, and special offers. They care about brands, but most of the time, switching between them is not a big deal [...]
It can be a real hassle to keep up with the demands of the modern consumer. With every new case study released or piece of advice that’s published there seems to be something else that customers expect of us. No one is content any longer to simply purchase a product and make do with that [...]
Marketing’s a tough old game, isn’t it. There’s a lot to consider when you sit down to think about it. Contrary to what many may think, we’re not in the business of sitting around and coming up with witty messages or punny slogans to help sell products. Sure, that might be a small part of [...]
How do we grab attention? Does a simplified list of product/service features compel users? Or does an entertaining recounting of a brand’s mission and the difficulties they (and by extension their customers) have overcome draw in more users? Pretty stupid question right? Escaping the drudgery of corporate speak has quickly become a prominent goal for [...]
You want to make your best case why people should buy your products or services … You also don’t want to come off like an overly aggressive lawyer or door-to-door salesperson. Striking the perfect balance between compelling and not too pushy will shoot your conversions through the roof. But finding that persuasion “sweet spot” can [...]
Frustrating, isn’t it? You’ve followed all the advice, have a sales funnel you’ve optimized the hell out of and yet see next to no real gains in revenue. It’s enough to make you want to throw in the towel. You’ve taken all the right steps, so what’s missing? Well, the problem could have a number [...]
You’re a smart marketer, right? You know money’s what makes the world go round, and I’m sure you’ve got a few smart tactics to help your business earn a little more. You probably also know that conversion rate optimization can bring one of the highest ROIs of any form of digital marketing. But a good [...]
Over time, some customer attrition is inevitable. Even if you deliver a stellar customer experience at a remarkable value, sometimes people’s needs and tastes change. With that said, accepting a high customer attrition rate makes it much harder to grow year after year and stay ahead of your competitors. Some businesses get so focused on [...]