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Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company.  We all know that a hard-working sales team is key for bringing in new business and increasing revenue. But revenue is [...]

By |2021-06-04T00:02:29-07:00June 2nd, 2021|B2B, Conversion Rate Optimization, Digital Marketing, Strategy, The Funnel, Uncategorized|Comments Off on Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Multi-Step Interactive Forms Advanced Use Cases(ABM/Personalization)

Hey everyone. My name is James Niehaus, and today I'm going to walk through some advanced use cases for multi-step interactive forms. Specifically, where it can help you with ABM and personalization on your website. And this is actually part two to an initial video I did around introducing everyone to interactive forms, [...]

How Marketing Teams Should Optimize Website for Conversions that Align with B2B Sales

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close. A disconnect happens when your marketing team (with good [...]

Solving the Revenue Funnel Data Challenge

Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns on lots of different channels. You have digital advertising, paid acquisition campaigns that are heavily optimized, and you spent a [...]

Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel

If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to create a set of privacy standards. This plan includes improving how cookies are classified, clearing up the details behind each [...]

The Secret to Making Your ABM Personalization Campaign a Success

For all the demand generation leaders out there, I'll bet you've engrossed your partners, sales directors and higher level leadership team on the subject of account based marketing personalization. But be honest, do you really know what a successful outcome looks like? ABM-based personalized campaigns are the targeted, personalized experiences that either [...]

Optimize your Revenue Funnel by Focusing on the Offers

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals.  Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but [...]

We Know Why Your Online Ads Aren’t Scaling Revenue (And How to Fix It)

When you put too much pressure on something, it cracks.  Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. Three of the big ones are often in the headlines: the death of the third-party cookie, attribution as an almost [...]

Revenue Funnel Optimization Focus on the Offers

Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on the offers. I'll explain what that means as we go through this. Now, let's take a step inside the [...]

Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel

Transcript  Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking about why online ads might not be the most efficient way to grow your demand and a revenue funnel. So [...]

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