The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before. In this post, we're going to cover why site experience is key to your success and give you some actionable tips you can use to improve your [...]
Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company. We all know that a hard-working sales team is key for bringing in new business and increasing revenue. But revenue is [...]
If you're wondering how the new privacy landscape will affect your ability to track visitors and customers you're not alone. In this conversation, we dig deep into the governmental, technology, and other considerations that marketers need to be aware of. Hopefully, we'll clear up some confusion and misconceptions along the way! [...]
Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns on lots of different channels. You have digital advertising, paid acquisition campaigns that are heavily optimized, and you spent a [...]
For all the demand generation leaders out there, I'll bet you've engrossed your partners, sales directors and higher level leadership team on the subject of account based marketing personalization. But be honest, do you really know what a successful outcome looks like? ABM-based personalized campaigns are the targeted, personalized experiences that either [...]
Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals. Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but [...]
When you put too much pressure on something, it cracks. Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. Three of the big ones are often in the headlines: the death of the third-party cookie, attribution as an almost [...]
Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on the offers. I'll explain what that means as we go through this. Now, let's take a step inside the [...]
Transcript Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking about why online ads might not be the most efficient way to grow your demand and a revenue funnel. So [...]
Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. That may be based on specific named accounts or company size, industry or other related firmographic attributes. Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There [...]