The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. Their October home game on Franklin field against Carlisle wasn’t expected to be much [...]
I’ve got a real problem with the term sales funnel. Ask yourself, what does a funnel do? It re-directs all fluid from the source into a container. Now, I don’t want to be that guy, but I’m yet to come across a sales funnel that directs all traffic from source to your checkout, let alone [...]
There’s one trend in email marketing that every marketer and entrepreneur needs to pay attention to: cart abandonment emails or retargeting. While the topic is always relevant, it should be top of mind for retailers moving into holiday marketing mode. Retargeting is a follow-up marketing strategy that goes after the customers who loaded items into [...]
Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better relationships with customers, and most of all make sales. The ability to identify when a customer has a firm intent to purchase gives you a clear [...]
We live in a time of unprecedented choice. From custom TV packages with thousands of channels to creating the perfect station on Pandora, consumers have come to expect plenty of options to suit their unique tastes. Are you giving users different options to connect with you once they land on your website? Or are you [...]
Chris Haddad started out like most information marketers: struggling. He created a product in the dating niche designed to show women how to find the man of their dreams. But when he put a sales page together and launched it on ClickBank, it only converted at around 2%. So Haddad tweaked his sales copy. He [...]
If you ask the majority of firms doing online marketing what their most important conversion goals are, most will tell you that it’s to make a sale. A few firms that are tuned into the broader marketing discussion might tell you that they’re focused on building their email lists or customer contact database. But far [...]
Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website. Smart marketers create sales funnels to turn visitors into leads and nurture those leads into buyers. They encourage visitors to join email lists, request price quotes, or schedule product demos. Those initial [...]
One of the most important areas for your prospective customers is the About Page. By optimizing this space on your website, you can generate engagement and establish a relationship with potential customers. You’re giving visitors a taste of your skills and credentials while telling potential customers what you can do for them. As easy as [...]
There’s a pervasive myth in the conversion optimization world: that it’s only about increasing the percentage of visitors that convert to customers. It’s true that we spend a lot of time looking at that rate and finding ways to improve it. By removing roadblocks and friction to conversions on your website, you’ll ultimately see your [...]