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Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company.  We all know that a hard-working sales team is key for bringing in new business and increasing revenue. But revenue is [...]

By |2021-06-04T00:02:29-07:00June 2nd, 2021|B2B, Conversion Rate Optimization, Digital Marketing, Strategy, The Funnel, Uncategorized|Comments Off on Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Multi-Step Interactive Forms Advanced Use Cases(ABM/Personalization)

Hey everyone. My name is James Niehaus, and today I'm going to walk through some advanced use cases for multi-step interactive forms. Specifically, where it can help you with ABM and personalization on your website. And this is actually part two to an initial video I did around introducing everyone to interactive forms, [...]

The Reason Your B2B Website is No Longer Effective

The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. Their October home game on Franklin field against Carlisle wasn’t expected to be much [...]

By |2018-10-20T21:47:07-07:00March 7th, 2018|B2B, SaaS, Strategy, The Funnel, Uncategorized|0 Comments

How One Email Marketing Technique Can Help Recover $2.5 Trillion Dollars for Retailers

There’s one trend in email marketing that every marketer and entrepreneur needs to pay attention to: cart abandonment emails or retargeting. While the topic is always relevant, it should be top of mind for retailers moving into holiday marketing mode. Retargeting is a follow-up marketing strategy that goes after the customers who loaded items into [...]

By |2014-11-05T23:25:10-08:00November 6th, 2014|The Funnel|2 Comments

Mobile Path to Purchase Study: Optimizing the Mobile Funnel

Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better relationships with customers, and most of all make sales. The ability to identify when a customer has a firm intent to purchase gives you a clear [...]

By |2014-09-04T12:42:49-07:00September 5th, 2014|The Funnel|0 Comments
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