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Revenue Funnel Optimization Focus on the Offers

Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on the offers. I'll explain what that means as we go through this. Now, let's take a step inside the [...]

Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel

Transcript  Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking about why online ads might not be the most efficient way to grow your demand and a revenue funnel. So [...]

Real-Time Personalization with Segment and FunnelEnvy

Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. Segment is an especially popular choice with product and engineering teams because it can serve as the organization’s centralized hub for data collection, integration, and syndication. [...]

10 Tips for Running Effective Predictive Personalization Campaigns

When it comes to personalization there is a growing trend with using machine learning to predict and optimize for the user experience at a 1:1 level. We call the collective use of these machine learning techniques as predictive personalization campaigns. Predictive personalization refers to a type of campaign where a machine learning model is used [...]

When to A/B Test and When to Use Predictive Bandits

For the majority of marketers, when you talk about CRO and optimization programs, people immediately jump to A/B testing and assume that is the primary tactic and is the only tactic to demonstrate success for their programs and initiatives. While A/B testing is a critical tool in your optimization program it shouldn’t be the only [...]

How to Effectively Personalize your Website using Account Data for Anonymous Traffic

Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. That may be based on specific named accounts or company size, industry or other related firmographic attributes. Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There [...]

Real-Time Personalization with Marketo and FunnelEnvy

For many organizations, Marketo serves as the real-time customer database for marketing. Unfortunately, for most organizations today this rich intelligence living in Marketo is not being leveraged to drive personalized user experiences across your site which is one of the most valuable opportunities with this data. The good news is that when it comes to [...]

Personalizing the Revenue Journey with Segment Data

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Now with the FunnelEnvy Segment integration you can deliver personalized, 1:1 website experiences and optimize for revenue using all of that [...]

Optimization Pitfalls to Avoid In 2020

The Activity Trap Sales reps aren’t paid on the number of calls they make, and real estate agents don’t get commission on the number of showings they do. Activity does not equate to outcome, and conflating the two can have really expensive implications. The same story applies to marketers. We seem to spend a lot [...]

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