FunnelEnvy for Marketo
Bring Marketo data to your entire digital pipeline
Integrate Analytics – See Target Accounts, Leads, and Customers in your existing Google Analytics views. Track the full funnel, including offline conversions.
Take Action – Run a personalization campaign to turn Leads into Opportunities. Launch an A/B test to optimize upsells for existing customers only, anywhere on your site.
Connect Your Stack – Using Drift? Intercom? Optimizely? Adobe Test & Target? Leverage Marketo data in any frontend tool on your site.
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Eliminate blind spots in your digital strategy
Target accounts, lead score and status, firmographic data – all your most valuable marketing intelligence lives in Marketo.
So why aren’t you leveraging that data in your Google Analytics reporting? Or personalization campaigns? Or your A/B testing platform?
FunnelEnvy for Marketo unifies your Accounts, Lists, and Smart Lists with the client side tools that make your website convert.
See your most valuable visitors in Google Analytics
In just minutes, start sending custom data to Google Analytics.
Want to know what content your target accounts prefer? Done.
Need to know how lead score predicts time on site? You got it.
Match calls to action with lead status
Still asking current customers to sign up?
Or offering your visitors a white paper they’ve already downloaded.
Stop! FunnelEnvy for Marketo gives you the targeting you need to offer relevant content and calls to action, no matter where a visitor is in the pipeline.
Make conversational marketing more relevant
Use FunnelEnvy for Marketo to trigger a customized Drift playbook.
Let priority accounts jump the line to speak with a human. Tailor your messaging by industry or lead score.
Explore endless possibilities
FunnelEnvy for Marketo integrates seamlessly with Google Tag Manager.
Meaning you can trigger, and customize, just about any client side tool you’re using.
Chat, analytics, A/B testing, session recordings, and heat maps. If your team’s using it, give them the power to integrate it with your Marketo data.