Autonomous Campaigns that Optimize 1:1 Experiences for Revenue Instead of Vanity Metrics
Autonomous Campaigns that Optimize 1:1 Experiences for Revenue Instead of Vanity Metrics
FunnelEnvy PRO lets marketers move past one-size-fits-all-experiments and rigid, tedious segments and show every individual visitor the experience that’s most likely to maximize revenue.
Informed by Data
Instead of using randomization or rules to determine which experience a visitor we use context about each visitor. Pre-built integrations include 1st party (marketing automation, CRM), 3rd party (reverse IP, intent) and behavioral data. Data attributes are centralized into a Unified Customer Profile – a singular representation of your accounts and individuals.
Closed-Loop & Cross-Channel
By using context and outcomes we automate the experience decisions and predict the experience that’s most likely to maximize revenue. FunnelEnvy PRO can be used in almost any marketing channel that uses rules-based segments to deliver more value with less effort.
Continuous Optimization
With FunnelEnvy PRO simply set up campaigns and let FunnelEnvy automatically learn and deliver the right experience to the right person at the right time.
Our predictive decisioning engine will determine and deliver in real time the experience variations that maximize revenue; all on a one-to-one basis.
HOW PRO CAMPAIGNS WORK
1. Determine Campaign Goals
Don’t be limited by form fills and other vanity metrics. Pick the KPIs you want to optimize for including MQLs, SQLs Opportunities and Revenue.
2. Set up Campaign Variations
Built for marketers, use the FunnelEnvy visual editor for website variations and to preview experiments.
3. Let PRO handle the rest
You’re work is done. Our automated decisions take over and you get robust reporting including statistical comparisons and drilldown data.
FUNNELENVY VS A/B TESTING
Manual Experimentation is so 2017
The Old Way
Manual Experimentation
Countless hours spent analyzing data
Waiting for tests to reach significance
Inflexible, tedious, rules-based audiences
Positive results that disappear over time
Only measuring on-site goals
The New Way
Predictive 1:1 Optimization
Machine learning that automates decisions
Launch variations as fast as you can
1:1 experience delivery for visitors
Real-time predictions that respond to change
On-site and down funnel individual and account goals
FUNNELENVY VS A/B TESTING
Manual Experimentation is so 2017
The Old Way:
Manual Experimentation
Countless hours spent analyzing data
Waiting for tests to reach significance
Inflexible, tedious, rules-based audiences
Positive results that disappear over time
Only measuring on-site goals
The New Way:
Predictive 1:1 Optimization
Machine learning that automates decisions
Launch variations as fast as you can
1:1 experience delivery for visitors
Real-time predictions that respond to change
On-site and down funnel individual and account goals
Help when you need it
Need help getting started with your first campaigns? Let our experienced services department work with you!
