Personalizing the Revenue Journey with Segment Data

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment.

Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Now with the FunnelEnvy Segment integration you can deliver personalized, 1:1 website experiences and optimize for revenue using all of that rich customer data that you’re already collecting in Segment.

What does this mean? Segment customers will be able to run more effective campaigns using better data with less custom code required.

Check out our integration on Segment

Segment Captures all of your Important Customer Data throughout their Journey

Marketing and product teams already know that understanding their customers and how they’re engaging through the digital experience is essential to building better experiences, removing friction and increasing revenue. This often involves a litany of analytics tools, as well as a small army of engineers and analysts to instrument and manage them.

Segment solves this problem. With one consistent API Segment allows a growth team to instrument the most important behaviors and attributes about their customers once, and send it to a variety of destinations. Just as importantly it gives these teams a consistent, structured representation of their customer data all the way from first impression all the way to revenue.

Faster and Better Experiences for your Customers

FunnelEnvy Predictive Revenue Optimization (PRO) uses data to personalize individual customer journeys at scale and optimize them for revenue. Since Segment already has that data in a unified format it’s a natural fit to power our campaigns. 

With our Segment integration customers can:

  • Integrate Segment attributes and traits with our Unified Customer Profile
  • Use Segment data to power predictive campaigns
  • Create audiences from Segment traits and behavioral events for more effective targeting
  • Trigger goal conversions across the revenue journey using Segment events
  • Send activated campaign & variation data to Segment

Customers who have already implemented Segment can do all of this without custom code.

Get Started

Integrating all of this data is simple and requires a few clicks. Sign in to Segment, find FunnelEnvy’s destination integration and synchronize data from your sources (client and / or server).

Once you’ve set it up customer data will flow in real time into FunnelEnvy and be available for campaigns, audiences and goals.

Ready to get started? Here’s our knowledge base article on setting up and using the FunnelEnvy Segment Integration. And here’s the FunnelEnvy Destination Documentation on the Segment site.

By | 2019-09-19T13:21:58-07:00 September 18th, 2019|Conversion Rate Optimization, Digital Marketing, SaaS|0 Comments

About the Author:

I'm a tech entrepreneur who has been building, measuring and selling consumer and enterprise websites for years. Over the course of my career I've helped companies large and small increase revenue and engage customers as a manager, advisor and consultant.