About Corey Pemberton

Corey Pemberton is a copywriter and marketer who helps businesses get more traffic and conversions online. He loves travel, fitness, live music, and anything and everything outdoors. You can find him on his website or follow him on Twitter.

The Nuts and Bolts of Customer Journey Mapping

You probably don’t have a shortage of data about your customers. If anything, the challenge is organizing and interpreting it well enough to pull out valuable insights. How can you turn huge chunks of information into concrete action to better serve your customers and improve your business? Businesses who do this have a tremendous advantage [...]

By | 2016-01-05T11:20:27+00:00 January 7th, 2016|B2B|0 Comments

Credible Websites: 10 Factors Backed by Science

Your website loads fast, looks great, and is packed full of content … But is it credible? A lot of businesses overlook this question. They trust the quality of their products and services will shine through. Or they’re more concerned with generating more traffic than delivering a quality user experience. Credibility can seem like a [...]

By | 2015-11-09T16:02:22+00:00 November 12th, 2015|Strategy|0 Comments

The Psychology of Persuasion: 5 Key Things Marketers Forget

You want to make your best case why people should buy your products or services … You also don’t want to come off like an overly aggressive lawyer or door-to-door salesperson. Striking the perfect balance between compelling and not too pushy will shoot your conversions through the roof. But finding that persuasion “sweet spot” can [...]

By | 2015-11-05T11:11:19+00:00 November 5th, 2015|Digital Marketing|0 Comments

7 Examples of Testimonials (and How They Drive Conversions)

No one can sell your product or service better than a happy customer. Even if you’re one of the best salespeople online, testimonials make your promises more believable and tap into the social proof it takes to turn visitors into buyers. Most businesses understand how important testimonials are and include them in their websites. But [...]

By | 2015-09-09T11:30:40+00:00 September 10th, 2015|Conversion Rate Optimization|0 Comments

Want to Create a Value Proposition Statement That Sells? Here’s How

A value proposition statement is more than just a business school buzzword. It’s actually one of the most important keys to your success online. With an effective value proposition, you tell your target customers exactly what they need to hear to get them wanting to do business with you… instead of anyone else. Unfortunately, a [...]

By | 2015-08-31T12:09:35+00:00 September 1st, 2015|Conversion Rate Optimization|0 Comments

7 Devastating Customer Retention Mistakes (and How to Avoid Them)

Over time, some customer attrition is inevitable. Even if you deliver a stellar customer experience at a remarkable value, sometimes people’s needs and tastes change. With that said, accepting a high customer attrition rate makes it much harder to grow year after year and stay ahead of your competitors. Some businesses get so focused on [...]

By | 2015-08-03T14:52:37+00:00 August 4th, 2015|Digital Marketing|0 Comments