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Solving the Revenue Funnel Data Challenge

Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns on lots of different channels. You have digital advertising, paid acquisition campaigns that are heavily optimized, and you spent a [...]

Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel

If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to create a set of privacy standards. This plan includes improving how cookies are classified, clearing up the details behind each [...]

The Secret to Making Your ABM Personalization Campaign a Success

For all the demand generation leaders out there, I'll bet you've engrossed your partners, sales directors and higher level leadership team on the subject of account based marketing personalization. But be honest, do you really know what a successful outcome looks like? ABM-based personalized campaigns are the targeted, personalized experiences that either [...]

Optimize your Revenue Funnel by Focusing on the Offers

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals.  Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but [...]

We Know Why Your Online Ads Aren’t Scaling Revenue (And How to Fix It)

When you put too much pressure on something, it cracks.  Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. Three of the big ones are often in the headlines: the death of the third-party cookie, attribution as an almost [...]

Revenue Funnel Optimization Focus on the Offers

Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on the offers. I'll explain what that means as we go through this. Now, let's take a step inside the [...]

Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel

Transcript  Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking about why online ads might not be the most efficient way to grow your demand and a revenue funnel. So [...]

Real-Time Personalization with Segment and FunnelEnvy

Segment is a very popular CDP (customer data platform) that specializes in unifying data sources in real-time across your digital touchpoints and with your ever growing marketing technology stack. Segment is an especially popular choice with product and engineering teams because it can serve as the organization’s centralized hub for data collection, integration, and syndication. [...]

10 Tips for Running Effective Predictive Personalization Campaigns

When it comes to personalization there is a growing trend with using machine learning to predict and optimize for the user experience at a 1:1 level. We call the collective use of these machine learning techniques as predictive personalization campaigns. Predictive personalization refers to a type of campaign where a machine learning model is used [...]

When to A/B Test and When to Use Predictive Bandits

For the majority of marketers, when you talk about CRO and optimization programs, people immediately jump to A/B testing and assume that is the primary tactic and is the only tactic to demonstrate success for their programs and initiatives. While A/B testing is a critical tool in your optimization program it shouldn’t be the only [...]

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