A Simple 5 Step Lead Generation Approach to B2B Email Marketing

Lead generation is the heart and soul of many business models, especially services firms and SaaS providers that rely on a steady flow of new customers for cash flow and growth. The tactics available for lead generation range from using appointment setting firms to hiring outside sales teams to improving your SEO and inbound marketing [...]

By | 2014-04-21T14:52:41-07:00 February 28th, 2014|The Funnel|5 Comments

How to Get More Customers through a Complex Subscription Funnel

In the worlds of content marketing and conversion optimization, the buying funnel is a core part of the discussion. Understanding your customers and how they move through your buying process is absolutely critical for creating content, design, and other inputs that get prospects to take action. It’s also the foundation of developing smart strategies for [...]

By | 2014-04-21T14:53:40-07:00 February 13th, 2014|The Funnel|2 Comments

Putting Cross Selling and Upselling to Work in Your Business

If you’re building your sales funnel strictly on a single sale process, you’re missing out on significant profit potential. Cross-selling and upselling can help you quickly maximize one of the most important business key performance indicators (KPIs): your customer’s lifetime value. In other words, a customer isn’t so much valuable because they buy that preliminary [...]

By | 2014-04-21T14:54:26-07:00 February 6th, 2014|The Funnel|12 Comments

5 Steps to Reduce Your Churn Rate

Can you imagine bringing in any new customers and still not growing your business? It’s possible, especially if you’re operating a SaaS or other subscription-based business. You work hard to convince people to give your business a chance, so it’s a shame to see subscribers drop off after a few months. Instead of racing out to [...]

By | 2014-04-21T14:55:35-07:00 January 20th, 2014|The Funnel|2 Comments

Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions

If you’ve been investing in content marketing and aren’t getting the results you hoped for, you’re not alone. A recent study highlighted on Forbes suggests that 10 to 20 percent of your site’s content drives 90 percent of your web traffic, and just .5 percent of that content is what’s really drawing in over 50% [...]

By | 2014-04-21T14:57:50-07:00 December 23rd, 2013|The Funnel|6 Comments

The Secret to Making Each of Your Online Prospects Feel Special

What if you could use your website to deliver a personal, relevant experience to each of your visitors? Your website feels like a one-on-one conversation instead of a “billboard on the side of the road” sales pitch. Visitors become more receptive to buy from you because your approach recognizes them as individuals with unique needs. That’s what [...]

By | 2014-04-21T14:59:29-07:00 November 25th, 2013|The Funnel|0 Comments

How to Give Web Users What They Want

Want to know the secret of great conversions? It’s giving your visitors what they want when they come to your site. If you don’t, they leave. But how do you know exactly what they want – and how do you deliver? Here’s a shortcut for you – check out some research Hubspot did earlier this year that [...]

By | 2014-04-21T15:01:48-07:00 October 10th, 2013|The Funnel|0 Comments