Corey Pemberton, Author at FunnelEnvy

What Pixar Studios Can Teach Us about Storytelling and Conversions

Chris Haddad started out like most information marketers: struggling.

He created a product in the dating niche designed to show women how to find the man of their dreams. But when he put a sales page together and launched it on ClickBank, it only converted at around 2%.

So Haddad tweaked his sales copy. He revamped the page by telling a personal story of all the techniques his girlfriend used to get his interest and keep it.

And the result? His conversions went up to 8%, and his product went on to become one of the best sellers on ClickBank.

Storytelling is one of the most powerful techniques to engage users and turn them into customers. A lot of businesses aren’t taking advantage of it.

But you can.

Keep reading to see what some of the best storytellers around, Pixar Studios, can teach you about telling stories and increasing your conversions…

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By Corey Pemberton|2014-07-11T00:07:01-07:00July 11th, 2014|The Funnel|0 Comments

How to Use Data About B2B Buyer Behavior to Improve Conversions

Unless you’re selling low-ticket items that cater to impulse buyers, most of your visitors won’t buy from you immediately after visiting your website.

Smart marketers create sales funnels to turn visitors into leads and nurture those leads into buyers. They encourage visitors to join email lists, request price quotes, or schedule product demos. Those initial steps are essential to identify leads and separate them from the rest of your visitors.

But you can’t stop there…

All of the leads in the world aren’t worth a dime unless you can turn a good percentage of them into buyers.

What’s the best way to do this? Most B2B businesses understand the importance of this, but many struggle with execution. But you use data-driven insights to develop your own lead outreach “best practices” and convert more customers.

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By Corey Pemberton|2014-05-27T21:30:22-07:00May 28th, 2014|The Funnel|2 Comments

How to Find Profitable A/B Testing Ideas

Understanding the importance of A/B testing is one thing. But knowing what to test and how to pull it off is more complicated.

Some businesses jump into A/B testing without ever really knowing where to start. Their tests are basically random, and the insights they gain from them are often more trouble than they’re worth.

It’s easy to get frustrated with this. But you don’t have to. Follow the steps below to discover fertile A/B testing ideas and how to test them to boost your conversions.

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By Corey Pemberton|2014-04-21T14:53:58-07:00February 11th, 2014|Testing|0 Comments

6 Infomercial Tactics To Boost Landing Page Conversions

If you’ve ever struggled with insomnia, you don’t have to spend much time watching late-night TV to see your fair share of infomercials.

That’s when they come out of the woodwork. Products like “The Magic Bullet” make regular appearances. And I bet you’ve seen Tony Horton’s smiling face pedaling the P-90X workout program.

Let’s face it: infomercials are loud, cheesy, and sometimes abrasive. To a lot of marketers online, they seem like relics technology has left behind.

Surely the tactics used in infomercials don’t have a place in your landing pages…

Or do they?

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By Corey Pemberton|2014-04-21T14:56:40-07:00January 8th, 2014|Conversion Rate Optimization|1 Comment

10 Common Objections To A/B Testing And How To Handle Them

A/B testing (and more broadly conversion optimization) is for many online companies the highest Return on Investment (ROI) activity that they can undertake. Yet for all of the reasons to get serious about testing, there seem to be many objections that prevent companies and marketers from getting started.

These objections are often hotly debated and hard to untangle. It’s tough to know which voices to trust with all the static and bold claims being thrown around.

Let’s take a rational approach to this debate, forget about being “right” for pride’s sake, and help you use A/B testing as effectively as possible to build your business.

It’s Time to Question Assumptions

The most common objections to A/B testing tend to boil down to two things: 1) unfounded assumptions; or 2) lack of specialized knowledge or technical skill.

By taking a look at some of the most common objections to A/B testing, you can see if any are currently holding you back. Analyzing the situation objectively will give you insight into how to use A/B testing more effectively.

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By Corey Pemberton|2014-04-21T14:58:29-07:00December 18th, 2013|Testing|3 Comments

How to Increase Sales with the Right Testimonials

It pays to sharpen your sales and marketing skills online.

These skills help you present your product or service to prospects in a way that persuades them to act. They let you paint a picture of just how different (and better) people’s lives would be if they bought what you’re selling.

But there’s something that not even the sharpest sales and marketing skills in the world can compete with in terms of raw persuasive power: testimonials from satisfied customers.

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By Corey Pemberton|2014-04-21T14:59:01-07:00December 5th, 2013|Conversion Rate Optimization|0 Comments

How To Charge The Right Price In 3 Simple Steps

“How much should I charge?”

It’s the dreaded question many businesses fear. They put so much time and money into developing a great product or service. Now they’re ready to unleash it on the world.

But how much will people be willing to pay for it? How can they make sure they’re charging the right amount without leaving money on the table?

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By Corey Pemberton|2014-04-21T14:59:50-07:00November 18th, 2013|Digital Marketing|0 Comments

The Secret to Creating an Irresistible Email Opt-In Form

You can’t run a sustainable business on impulse buyers.

That might seem obvious, but many businesses don’t apply that knowledge on their websites. They neglect all the people who are interested, but not interested enough to buy from them yet.

How are you taking care of these people? Do you have a way to build relationships with them until they’re ready to make a buying decision?

Effective email marketing is a great way to do this. And effective email marketing begins with offering an irresistible lead magnet.

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By Corey Pemberton|2014-04-21T15:00:47-07:00October 31st, 2013|Conversion Rate Optimization|1 Comment

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