As the digital world continues to evolve, there’s still a desire for authentic human connection.

It doesn’t matter if it’s friendships, romantic relationships, or in business. Sometimes people just want to hear your voice instead of firing off an email. Especially if they’re thinking about giving you money.

Smart marketers continue to rely on the telephone—even though the technology is considered “old school”—as an important part of their lead generation strategies.

But integrating the telephone with online lead-generation and sales systems isn’t always seamless. Unfortunately for a lot of businesses, these growing pains result in a lot of leads and customers left on the table.

It doesn’t have to be difficult for you, though. You can implement call tracking technology to find out more about your marketing efforts, improve your customer experience, and optimize your budget across every channel.
(more…)

Most of us don’t have a lot of leeway when we’re selling online.

The pressure is on with shortening attention spans, numerous competitors, and consumer skepticism. Being too pushy or asking a question at an inopportune time can put off the leads you’ve worked so hard to get.

Being aggressive might work for an ecommerce store that sells $5 t-shirts, but it probably won’t work for you. If you’re selling something complicated or expensive enough to warrant a sales funnel, a different approach will win you more customers.

The psychology shifts with expensive, complicated products or services. Prospects view the transaction as less of a commodity and more of the beginning of a relationship with the salesperson. How well you sell yourself becomes critical.

(more…)