Corey Pemberton, Author at FunnelEnvy

5 Drip Campaign Strategies You Can Try Today

Incorporating a drip campaign into your email marketing can help you nurture leads and deliver a better customer experience – all from the convenience of an automated platform.

Setting up a campaign for the first time takes a bit of effort, but it’s pretty straightforward. Ultimately, learning how to do this is just the first stepping stone to better email marketing efforts.

It’s the execution of your campaigns that will determine whether they’re worth the trouble. Autoresponders offer plenty of flexibility. There are tons of different types of email campaigns you can use to grow your business.

That brings us to a dilemma many marketers face: they get all excited about the potential of drip campaigns, but the sheer number of available options keeps them from ever getting started.

drip campaign

Photo Credit: denharsh via Compfight cc

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By Corey Pemberton|2015-07-28T10:02:50-07:00July 28th, 2015|Digital Marketing|0 Comments

7 Call to Action Case Studies: Conversion-Boosting Insights

Calls to action turn visitors into leads and leads into buyers.

They’re essential regardless of your niche.

Your target customers won’t know what to do next unless you spell it out for them in a simple, compelling way. They’re just too busy to figure it out on our own.

You’ve probably spent some time figuring out what makes a call to action effective.

Maybe you’ve spent hours thinking about what they should say and how to display them on your website…

But what happens when you’re ready to test them?

If you’re looking to improve calls to action that aren’t performing well, it can be tough to know where to start. Maybe you don’t have any ideas what to test. Or too many ideas.

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By Corey Pemberton|2015-07-10T14:30:11-07:00July 13th, 2015|Conversion Rate Optimization|0 Comments

The Case for Heat Maps

It can be overwhelming, can’t it?

When you do business online, there’s a sea of data at your fingertips. Swimming into it is easier now than it’s ever been before. But maybe you feel like you’re in over your head.

All that data is nice…

But what do you do with it?

Where can you find actionable insights to boost your conversions?

Heat maps can help you get a handle on these types of questions. You can use them to “fill in the gaps” where standard analytics data leave off—to figure out why users are behaving the way they do.

If you’re tired of making assumptions about your users’ behavior—and if you’re ready to see where they are (and aren’t) paying attention—keep reading.

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By Corey Pemberton|2015-06-15T15:43:14-07:00June 18th, 2015|Conversion Rate Optimization|0 Comments

9 Call Tracking Case Studies You Need to Read

Even with all of today’s new technologies and marketing tools, the telephone continues to play a huge role in lead generation and conversion.

BIA Kelsey reported that 66% of sales managers view the telephone as their highest–quality lead source. And closing sales over the phone only becomes even more important if you’re selling expensive, complicated products or services in a B2B niche.

So interaction with a sales team over the phone is an essential component of building most businesses…

But until recently, these key interactions created an information gap. It was next to impossible for marketers to connect phone calls to specific marketing efforts or get a handle on their true ROI.

Call tracking helps fill that gap by attributing your phone leads to different marketing efforts, making it easier to allocate your marketing budget for the most impact.

That sounds great in theory. But you might be wondering how companies are using it in the real world.

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By Corey Pemberton|2015-06-15T14:23:54-07:00June 16th, 2015|Digital Marketing|3 Comments

10 Landing Page Best Practices You Can’t Afford to Ignore

Landing pages can be like well-engineered bridges that help people cross the chasm between “first-time visitor” and “buyer.”

Or they can be colossal wastes of time and money.

Ineffective landing pages are a dime a dozen. They strain budgets by eating up limited marketing funds. And they squander opportunities to make memorable impressions on users.

Businesses that use them well separate themselves from competitors and fill their lead pipelines. The competition for your prospects’ attention is intense, and that’s exactly what’s at stake here.

Putting landing pages together doesn’t seem complicated at first glance, but there are a lot of moving pieces required to make them work properly.

And if your landing pages fizzle, how can you turn things around?

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By Corey Pemberton|2015-06-12T16:10:29-07:00June 9th, 2015|Conversion Rate Optimization|4 Comments

How to Develop (and Optimize) a Profitable SaaS Pricing Strategy

When you’re running a SaaS business, it’s easy to feel overwhelmed.

There are mountains of critical issues to deal with. Everything from improving the software and delivering a high quality customer experience, to reducing churn and making payroll every month.

Unfortunately, sometimes these demands drive SaaS businesses to overlook a crucial factor for their success: price.

Drawn out conversations and research is the last thing most people want to do after months (or years) spent developing the software and bringing it to market.

The temptation to just go with a price that feels right—to just “ship it” and see how it goes—is strong. It’s easy to tell yourself you’ll worry about this stuff later—once your business gets off the ground.

But overlooking price in the beginning can set you up for an uphill battle. Here’s how:

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By Corey Pemberton|2015-07-24T13:08:39-07:00June 4th, 2015|SaaS|0 Comments

SaaS Churn Rate: Why It Matters (and What to Do about It)

Ever feel like you can’t keep up?

Practically everyone has felt like this one time or another. SaaS business owners have it especially tough.

Sometimes it feels like you’re on an endless treadmill. You’re running as hard as you can just to replace customers who slip through the cracks. And you can’t dare let up no matter how exhausted you are. Otherwise your business starts shrinking instead of growing like you need it to.

Getting ahead seems out of the question when you’re working as hard as you can just to stay even with all the people who are leaving.

Your SaaS churn rate, the percentage of customers (or recurring revenue) that leave your business over a specified duration, is a vital sign of your business. It’s one of the best metrics you can use to value your company and assess your performance.

Here’s why it matters—and how to keep your business healthy and profitable.

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By Corey Pemberton|2015-05-27T16:07:34-07:00May 28th, 2015|SaaS|0 Comments

5 Costly Email Autoresponder Mistakes (and How to Avoid Them)

Frustrating, isn’t it?

You poured countless hours into coming up with the perfect email series, loading it in your email software, and dripping it out to your subscribers.

But where’s the engagement?

Where are the sales and customers?

For many businesses, automated email marketing doesn’t live up to the hype. It isn’t for a lack of effort. Marketers in a variety of niches grasp the concept, but they struggle with the execution. There’s a common pattern of mistakes that trip them up.

Discovering what those mistakes are is the first step to avoiding them and getting more out of your email autoresponder. Keep reading to find out how.

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By Corey Pemberton|2015-04-09T14:56:10-07:00April 9th, 2015|Conversion Rate Optimization|0 Comments

Upselling: 5 Key Principles That Make It Work

When a business is just getting started, paying to acquire new leads and customers is standard procedure. It’s an effective way to cut through the noise and rack up fast results—even without a million-dollar marketing budget or worldwide brand recognition.

But what happens when it’s time to take things to the next level and scale the business?

Continuing to pay for more customers is always an option, but it’s pricey. Fortunately, there’s a more cost-effective alternative: getting more out of customers you already have.

That’s where upselling comes in. By making customers additional offers (and convincing them those offers are worth the extra money), you can increase the average order value of every transaction. There’s less pressure to constantly acquire new customers when you’re getting more mileage out of the ones you already have.

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By Corey Pemberton|2015-03-16T16:20:27-07:00March 17th, 2015|Strategy|0 Comments

How to Build an Online Lead Generation System from Scratch

Getting a visitor’s attention, impressing them with what you have to say, and convincing them to open their wallets right away is a tall order to ask from even the best-designed website.

Unfortunately, that’s the kind of pressure most businesses are putting on their websites.

Without an effective online lead generation system in place, many online business owners are left scratching their heads. They’re left with unanswered questions like:

Why aren’t the leads and customers pouring in?

Was this whole website thing a waste of time and money?

Things don’t have to be this way—if you commit to building an online lead generation system.

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By Corey Pemberton|2015-03-10T13:16:00-07:00March 10th, 2015|Digital Marketing, Uncategorized|0 Comments

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