Incorporating a drip campaign into your email marketing can help you nurture leads and deliver a better customer experience – all from the convenience of an automated platform.
Setting up a campaign for the first time takes a bit of effort, but it’s pretty straightforward. Ultimately, learning how to do this is just the first stepping stone to better email marketing efforts.
It’s the execution of your campaigns that will determine whether they’re worth the trouble. Autoresponders offer plenty of flexibility. There are tons of different types of email campaigns you can use to grow your business.
That brings us to a dilemma many marketers face: they get all excited about the potential of drip campaigns, but the sheer number of available options keeps them from ever getting started.