a/b testing Archives - Page 2 of 2

How to Increase Mobile Website Conversions

You’ve seen the numbers. Mobile browsing is growing at a breathtaking rate and over 1.2 billion people regularly access the web from their mobile devices instead of desktop machines. These numbers mean that you can’t afford to lose such a large potential visitor base due to lagging tech adaptation.

And if you’ve developed a mobile friendly version of your site or are using responsive design, your fundamental goal as an online business will be the same: to maximize your conversion rates. They are at least as important as high traffic numbers and a well optimized conversion rate can make even a site with low numbers of incoming visits into a powerful sales system.

Let’s take a look at some steps you can take to make sure that as many as possible of the people who visit your site from their mobile phones turn into active fans and buyers.

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By Arun Sivashankaran|2014-04-22T11:08:59-07:00February 26th, 2014|Conversion Rate Optimization|3 Comments

How to Find Profitable A/B Testing Ideas

Understanding the importance of A/B testing is one thing. But knowing what to test and how to pull it off is more complicated.

Some businesses jump into A/B testing without ever really knowing where to start. Their tests are basically random, and the insights they gain from them are often more trouble than they’re worth.

It’s easy to get frustrated with this. But you don’t have to. Follow the steps below to discover fertile A/B testing ideas and how to test them to boost your conversions.

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By Corey Pemberton|2014-04-21T14:53:58-07:00February 11th, 2014|Testing|0 Comments

Top 10 Copywriting A/B Tests to Boost Conversions

While it’s true that design plays a large and obvious role in conversion rate optimization, copywriting can deliver similarly huge lifts in conversions. Even the littlest copywriting tweak can drastically improve your conversion rate with far less time and effort than a design tweak.

The only way to take advantage of all this potential low-hanging fruit is to test. To that end, here are some of the top copywriting tweaks to make to improve conversions.

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By Arun Sivashankaran|2014-04-21T14:54:43-07:00January 30th, 2014|Testing|0 Comments

8 Ways to Increase Paid Subscription Conversion Rates

The conversion process from visitor to paying subscriber or member can be long and complex and often has a high churn rate. After all, credit card information is much more valuable than an email address or time spent browsing.

To get more paid subscribers, you need 2 things: more visitors and less friction to buying. Here are 8 ways to achieve those objectives and ultimately increase your paid subscription conversion rate.

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By Arun Sivashankaran|2014-04-21T14:54:54-07:00January 28th, 2014|Conversion Rate Optimization|5 Comments

4 Steps for Testing Your Way to High Converting Headlines

The most valuable real estate on your blog posts, email marketing, and published articles are the first 5 to 10 words. Studies show that your headline is absolutely critical. According to CopyBlogger, 8 out of 10 people read headline copy while only 2 read on. What does this tell you? It means that you’ve got an excellent opportunity to capture readers – and that most content on the internet today is failing to effectively do so. In this age of content marketing, writers and marketers can’t afford to have their content go off the cliff. The good news is that you don’t have to be a professional copywriter to get great results with your headlines. Here’s a closer look at how testing can get you closer to high converting headlines.

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By Arun Sivashankaran|2014-04-21T14:55:09-07:00January 23rd, 2014|Testing|4 Comments

The Top 7 Conversion Optimization Trends of 2014

According to a study by eMarketer, conversion optimization is a top priority for many businesses. Between 2012 and 2013, the percentage of businesses naming conversions as their number one priority rose from 34 to 39%. I anticipate that we’ll continue to see similar growth in the year ahead. Yet conversion optimization is quickly becoming a more sophisticated discipline. Better technologies and testing methodologies are evolving every day, which allow us to gather more data on any subject than we could ever use. 2014 will be the year where conversion optimization becomes imbedded in the DNA of companies, where it connects meaningfully with trends in the content marketing and mobile spaces, and when companies get ahead through structured testing and lean analysis. Here’s a closer look at what trends I expect to see in conversion optimization in 2014.

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By Arun Sivashankaran|2014-04-21T14:57:23-07:00January 1st, 2014|Conversion Rate Optimization|4 Comments

Simple, Free A/B Testing With Google Content Experiments & WordPress

For any online business interested in A/B Testing these are great times. There are an incredible number of platforms and tools out there that we use daily to easily test copy, landing pages, and everything else on your site. Since I started with some simple scripts and Excel spreadsheets years ago, these tools have come a long way in terms of both usability and capability.

But many of these tools come with some hefty price tags that, while easily justified for a large ecommerce or SaaS business, are out of reach for many smaller companies. Many startups or small businesses can get a lot of benefit from testing, but don’t necessarily have the budget for the sophisticated platforms or require all of the bells and whistles.

As they often do, Google has provided us with a free (if limited) solution – Google Content Experiments. Since many SMBs run on WordPress, we thought putting together a simple guide on using Content Experiments with WordPress might make it easier for you to start your first test.

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By Arun Sivashankaran|2014-04-21T14:57:35-07:00December 27th, 2013|Testing|0 Comments

How to Practice (Google) Safe A/B Testing

Is A/B Testing allowed by Google?

Am I going to get penalized in search results?

These questions seem to come up often, so I thought I’d sum up the latest information, both from Google’s own blog and the Internet’s collective wisdom.

The short answer to this question is yes, A/B Testing is perfectly acceptably by Google, as long as you keep a few things in mind.

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By Arun Sivashankaran|2014-04-21T15:01:10-07:00October 24th, 2013|Testing|0 Comments

3 Key A/B Testing Considerations for Startups

It’s somewhere on your ever growing to-do list – “figure out A/B testing”. You may have even read how the Obama campaign increased sign ups by 161% and Twitter increased clickthroughs by 173% through testing and measurement.

But who has time for that? You have a product to build, investors to pitch to, and customers to find. Testing and analytics seem too complex, only for the high traffic sites and a big distraction. Oh and did we mention – we don’t need numbers, we have a huge disruptive vision!

It could be a colossal mistake and a significant missed opportunity.

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By Arun Sivashankaran|2014-04-21T15:02:40-07:00August 21st, 2013|Testing|0 Comments

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