How many of your friends own a cell phone?
All of them, right?
Now, how often do they use their phone?
All of the time? I thought as much.
Smartphone and tablet use has exploded in recent years. The mobile industry is worth billions of dollars and has helped build some of the worlds largest brands. However, despite its global domination, mobile is an area many marketers overlook.
Peruse any website that offers advice on conversion optimization and there’s comparatively little information on how to optimize for mobile. You’ll find vast amounts of advice on landing pages, CTAs and copywriting hacks, but will likely struggle to find content that pertains specifically to mobile devices. (more…)