funnel Archives - Page 2 of 2

Five Steps to a Profitable, Automated Real Estate Marketing Funnel

There was a time when real estate agents had unrivaled power.

You were the gatekeeper. You held all the cards when it came to property information, neighborhood advice, and the all-important property listings.

If someone had any questions pertaining to property, be it about purchasing, renting or just understanding more about the industry, it was you they had to see. But then things started to change.

In 1994, listings were made public. Your control of the local real estate industry had taken a hit. But no matter, while prospects had access to listings, you were still the font of knowledge and the only place where consumers could go to properly understand the confusing world of property sales. (more…)

By Peter Boyle|2016-01-19T09:31:19-08:00January 19th, 2016|Digital Marketing|0 Comments

What Pixar Studios Can Teach Us about Storytelling and Conversions

Chris Haddad started out like most information marketers: struggling.

He created a product in the dating niche designed to show women how to find the man of their dreams. But when he put a sales page together and launched it on ClickBank, it only converted at around 2%.

So Haddad tweaked his sales copy. He revamped the page by telling a personal story of all the techniques his girlfriend used to get his interest and keep it.

And the result? His conversions went up to 8%, and his product went on to become one of the best sellers on ClickBank.

Storytelling is one of the most powerful techniques to engage users and turn them into customers. A lot of businesses aren’t taking advantage of it.

But you can.

Keep reading to see what some of the best storytellers around, Pixar Studios, can teach you about telling stories and increasing your conversions…

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By Corey Pemberton|2014-07-11T00:07:01-07:00July 11th, 2014|The Funnel|0 Comments

Mapping Your Funnel: How to Find the Microconversions that Matter

If you ask the majority of firms doing online marketing what their most important conversion goals are, most will tell you that it’s to make a sale. A few firms that are tuned into the broader marketing discussion might tell you that they’re focused on building their email lists or customer contact database. But far fewer will tell you that they are focused on reducing friction along the buying funnel.

Yet for most businesses, it’s understanding the universe of small conversions that lead up to the sale – and eliminating obstacles along the way – that ultimately yields the best results. Here’s a closer look at microconversions and how they affect your firm’s performance.

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By Arun Sivashankaran|2014-06-27T09:34:55-07:00June 30th, 2014|The Funnel|2 Comments

How To Improve Conversions Throughout the E-Commerce Checkout Funnel

We often talk about conversion in relation to the entire buyer’s journey, from locating a brand through to the sale and back-end relationship building. But for small e-commerce sites, there’s one particular portion of the funnel that needs to be optimized. When a customer selects a product and enters your checkout queue, it’s critical to make it as fast and easy as possible for customers to give you their money.

Purchase abandonment is a common hemorrhage point for e-commerce sites and it’s important to identify the causes and plug these gaps. By using basic user experience (UX) analysis, as well as data from analytics, it’s possible to find points of friction in the checkout funnel. You can then create hypotheses about why these occur and test to improve your general approach to the shopping cart and checkout funnel. If you’re a small e-commerce firm that’s working through conversion issues in your checkout area, here’s a checklist that you can use to evaluate your performance.

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By Arun Sivashankaran|2014-04-21T14:49:27-07:00March 28th, 2014|Conversion Rate Optimization|4 Comments

The Definitive Guide to Improving Conversion Rates with Trust Signals

TV pitchman Kevin Trudeau recently made headlines with a ten year jail sentence in connection with his “Cures They Don’t Want You to Know About” series of books and infomercials. The case study highlights persuasive techniques used for ill gain, and it’s certainly a cautionary tale on ethics in online marketing and information products. But when I was following the case, it brought to mind another consideration: trust signals are more important than ever, not only to win you customers but to set you apart from from fly-by-night companies in your space. This reality is particularly germane to online businesses.

Against the backdrop of the ever increasing noise of advertising in every sphere of our lives, legitimate businesses must work hard to earn the trust of prospects and customers. It’s not a one step process, but something that is created through an initial connection and builds strategically over time by meeting expectations and over delivering at every point in the customer life cycle. It’s also about constructing a user experience that leverages trust signals – the right trust signals – to help overcome objections and friction points at the moment they develop in the funnel.

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By Arun Sivashankaran|2014-04-21T14:49:46-07:00March 25th, 2014|Conversion Rate Optimization|2 Comments

How to Get More Customers through a Complex Subscription Funnel

In the worlds of content marketing and conversion optimization, the buying funnel is a core part of the discussion. Understanding your customers and how they move through your buying process is absolutely critical for creating content, design, and other inputs that get prospects to take action. It’s also the foundation of developing smart strategies for conversion testing programs.

But the concept of a one size fits all approach to mapping the buying funnel misses something important. The standard formulas may be overly simplified for more complex products, such as software as a service (SaaS) products that rely on multiple micro-conversions to make the sale. Here’s an in-depth guide that’s designed to help you successfully map the buying funnel for a SaaS product. It’s also intended to serve as a case study for other marketers, especially those in the business to business (B2B) space that are struggling to understand their buyer’s journeys and convert those into actionable insights.

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By Arun Sivashankaran|2014-04-21T14:53:40-07:00February 13th, 2014|The Funnel|2 Comments

Putting Cross Selling and Upselling to Work in Your Business

If you’re building your sales funnel strictly on a single sale process, you’re missing out on significant profit potential. Cross-selling and upselling can help you quickly maximize one of the most important business key performance indicators (KPIs): your customer’s lifetime value. In other words, a customer isn’t so much valuable because they buy that preliminary $25 product from you. Instead, it’s important to think about how to build a sales experience that carries the $25 eBook customer into your $10,000 group coaching program or your $100 per month subscription product. Here’s a closer look at how techniques such as cross-selling and upselling can dramatically increase the profits in your business.

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By Arun Sivashankaran|2014-04-21T14:54:26-07:00February 6th, 2014|The Funnel|12 Comments

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