Digital Marketing Archives - Page 5 of 6

7 Ways to Maximize Customer Lifetime Value

“Customers are the lifeblood of your business.”

That phrase is a cliché among marketing circles…

But it doesn’t tell the whole story of what it takes to make a business successful. It leaves important question unanswered:

What’s the best way to grow a business? Focus on getting as many customers as possible? Or doing whatever it takes to keep the ones you have?

A lot of it comes down to customer lifetime value. If it’s greater than the cost of acquiring a new customer, you’re in a good position to grow. But if the situation is reversed, you could be in trouble.

Keep reading to find out why customer lifetime value matters, where most businesses get it wrong, and 7 simple ways to maximize yours.

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By Corey Pemberton|2015-02-03T13:30:29-08:00February 3rd, 2015|Digital Marketing|2 Comments

How to Use Drip Email Campaigns to Build an Automated Marketing Machine

Making sales—and doing it consistently—is easier said than done these days.

There’s much more competition online than there was just a few years ago. It’s increasing all the time. Add in increased consumer skepticism and shortening attention spans, and you have a recipe for longer sales cycles and missed opportunities.

A lot of businesses haven’t adapted. They either don’t follow up with leads, or they stretch themselves thin by spending most of their time emailing and calling prospects without rhyme or reason.

This doesn’t have to be you, though.

The key?

Strategically using drip email campaigns to turn building engagement, generating leads, and converting them into a cost-effective system.

Keep reading to find out how to do it in five simple steps.

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By Corey Pemberton|2015-01-27T13:38:05-08:00January 27th, 2015|Digital Marketing|0 Comments

How to Create an Irresistible Value Proposition in 4 Simple Steps

“Value propositions” are darlings among business school professors. But to many business owners, they’re nothing more than empty marketing jargon. It’s a struggle to understand and apply the concepts effectively in the real world.

This is a shame because a compelling value proposition can mean the difference between becoming an industry leader and barely scraping by. Understanding how to craft the perfect value proposition for your business—and how to communicate it effectively to your ideal customers—can help you stand out from your competitors in all the right ways.

Keep reading to find out how to do it…

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By Corey Pemberton|2014-12-03T21:38:07-08:00December 4th, 2014|Digital Marketing|0 Comments

5 Tips to Increase Customer Loyalty in the Age of Social Media

Customer loyalty is an important metric of your business’ success. It gives you insight into issues ranging from whether you’re serving the right customers, to the quality of your products, to the level of your customer service. Loyal customers also have the potential to dramatically increase your profits over time. But loyal customers don’t just happen; they’re cultivated as part of a conscious process that’s built into your business’ DNA.

It’s up to you to use all the tools at your disposal to make this happen. Social media has opened new channels of communication, while also raising the bar on accountability for businesses. Here’s how to make the most of this opportunity, by applying good data analytics and testing models, and avoiding common social media pitfalls.

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By Arun Sivashankaran|2014-07-02T22:34:17-07:00July 3rd, 2014|Digital Marketing|4 Comments

5 Tactics for Increasing Your Business’ Word-of-Mouth Marketing Traffic

One recent Neilsen study revealed that 92% of consumers trust referrals from family or friends more than any other type of advertising or referral. Word-of-mouth (WOM) marketing is often considered the marketing gold standard in lead generation and online marketing. For every lead or prospect you can work to attract through a savvy website or clever content, a happy customer can effortlessly send you numerous referrals that become profitable customers for life. Yet many entrepreneurs and small business owners believe that word-of-mouth marketing is something that occurs by accident or at least at the will of customers.

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By Arun Sivashankaran|2014-05-18T22:47:34-07:00May 19th, 2014|Digital Marketing|3 Comments

Using PPC to Attract Customers Throughout the Buying Funnel

Pay-Per-Click (PPC) search marketing is an important part of the online marketing ecosystem. Paid search is a powerful way to attract traffic to your site as you work on building your organic rankings. The alchemy of achieving solid organic rankings requires links, great content and a social presence that takes time to build. Paid search gives you direct access to potential customers qho are looking at keywords related to your products or services. But PPC requires an investment; after all, you’re paying for each of those clicks, so maximizing the number of sales, opt-ins, or other conversions you’re after is the key to a successful PPC campaign. Here are some of my top strategies for helping clients dramatically increase their conversions on paid search campaigns.

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By Arun Sivashankaran|2014-05-01T20:36:30-07:00May 2nd, 2014|Digital Marketing|0 Comments

How to Generate Value from Digital Marketing [Infographic]

Every online business is investing in some way in digital marketing and a look into the Google Trends data suggests that more marketers and organizations are trying to figure out the best ways to realize a return on that investment. In this infographic we’ve pulled together some relevant activities, statistics and trends about Customer Acquisition and Customer Optimization, two sets of activities that marketers need to balance to generate value.

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By Arun Sivashankaran|2014-04-21T14:50:34-07:00March 20th, 2014|Digital Marketing|2 Comments

What Matt Cutts’ Revelation on Social Media Means for CRO

Google’s Matt Cutts is making headlines again, with the release of a new video that challenges some common assumptions about the role of social media in search optimization. Responding a reader question, Cutts addresses a common perception: that social media signals (e.g. number of followers, likes or retweets) play an important role in the SEO process. Yet it turns out that this assumption is completely false. Google’s algorithm currently doesn’t have any factors in it that relate to signals from sites like Facebook or Twitter. This has major potential ramifications for how you think about the relationship between social media, SEO and CRO.

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By Arun Sivashankaran|2014-04-21T14:52:06-07:00March 7th, 2014|Digital Marketing|3 Comments

Why Gmail Image Caching Doesn’t Spell Disaster for Email Marketing

From their algorithm updates to their tabbed Gmail inboxes, search giant Google is constantly innovating how it provides a better experience for users. In December, Google announced that they’d be rolling out another change that left email marketers reeling: images embedded in emails would be cached. Panic ensued. Why did the Gmail image caching announcement cause an uproar? Here’s a closer look at the changes, its potential implications for your company’s email marketing analytics, and some insights on the latest strategies to circumvent challenges.

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By Arun Sivashankaran|2014-04-21T14:55:51-07:00January 15th, 2014|Digital Marketing|8 Comments

23 Tools to Optimize WordPress for Search & Conversions

WordPress has revolutionized the way bloggers and businesses create websites, publish content, and build a cohesive online presence. Because this platform makes it so much faster, easier, and cheaper to put up a website, there are a lot more blogs and websites for you to compete with these days. That’s why it’s vital for you to optimize your site as much as possible, so you can increase conversion rates and boost traffic.

Use these tools and resources to optimize your WordPress website for more conversions and traffic so you can leave the competition in the dust.

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By Arun Sivashankaran|2014-04-21T14:59:39-07:00November 20th, 2013|Digital Marketing|0 Comments

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