Incorporating a drip campaign into your email marketing can help you nurture leads and deliver a better customer experience – all from the convenience of an automated platform.

Setting up a campaign for the first time takes a bit of effort, but it’s pretty straightforward. Ultimately, learning how to do this is just the first stepping stone to better email marketing efforts.

It’s the execution of your campaigns that will determine whether they’re worth the trouble. Autoresponders offer plenty of flexibility. There are tons of different types of email campaigns you can use to grow your business.

That brings us to a dilemma many marketers face: they get all excited about the potential of drip campaigns, but the sheer number of available options keeps them from ever getting started.

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Making sales—and doing it consistently—is easier said than done these days.

There’s much more competition online than there was just a few years ago. It’s increasing all the time. Add in increased consumer skepticism and shortening attention spans, and you have a recipe for longer sales cycles and missed opportunities.

A lot of businesses haven’t adapted. They either don’t follow up with leads, or they stretch themselves thin by spending most of their time emailing and calling prospects without rhyme or reason.

This doesn’t have to be you, though.

The key?

Strategically using drip email campaigns to turn building engagement, generating leads, and converting them into a cost-effective system.

Keep reading to find out how to do it in five simple steps.

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Do your emails annoy your subscribers?

For many businesses, that’s the best–case scenario. That assumes their subscribers actually read their emails. They can always ignore them, put them into spam filters, or delete them on sight.

Imagine creating a pipeline of leads. Being able to drive your own traffic and build a sustainable customer base. That’s what email marketing can do for you… if you do it right.

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