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10 Common Objections To A/B Testing And How To Handle Them

A/B testing (and more broadly conversion optimization) is for many online companies the highest Return on Investment (ROI) activity that they can undertake. Yet for all of the reasons to get serious about testing, there seem to be many objections that prevent companies and marketers from getting started. These objections are often hotly debated and [...]

By |2014-04-21T14:58:29-07:00December 18th, 2013|Testing|3 Comments

How to Practice (Google) Safe A/B Testing

Is A/B Testing allowed by Google? Am I going to get penalized in search results? These questions seem to come up often, so I thought I’d sum up the latest information, both from Google’s own blog and the Internet’s collective wisdom. The short answer to this question is yes, A/B Testing is perfectly acceptably by Google, [...]

By |2014-04-21T15:01:10-07:00October 24th, 2013|Testing|0 Comments

3 Key A/B Testing Considerations for Startups

It’s somewhere on your ever growing to-do list – “figure out A/B testing”. You may have even read how the Obama campaign increased sign ups by 161% and Twitter increased clickthroughs by 173% through testing and measurement. But who has time for that? You have a product to build, investors to pitch to, and customers to find. Testing and [...]

By |2014-04-21T15:02:40-07:00August 21st, 2013|Testing|0 Comments
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