Simple, Free A/B Testing With Google Content Experiments & WordPress
For any online business interested in A/B Testing these are great times. There are an incredible number of platforms and tools out there that we use daily to easily test copy, landing pages, and everything else on your site. Since I started with some simple scripts and Excel spreadsheets years ago, these tools have come a long way in terms of both usability and capability.
But many of these tools come with some hefty price tags that, while easily justified for a large ecommerce or SaaS business, are out of reach for many smaller companies. Many startups or small businesses can get a lot of benefit from testing, but don’t necessarily have the budget for the sophisticated platforms or require all of the bells and whistles.
As they often do, Google has provided us with a free (if limited) solution – Google Content Experiments. Since many SMBs run on WordPress, we thought putting together a simple guide on using Content Experiments with WordPress might make it easier for you to start your first test.