The goal has always been the same – get the right experience in front of the right customer at the right time to maximize revenue. The analytics, experimentation and personalization tools all promised better outcomes.
What happened? It’s too hard to improve the metrics that matter to subscription marketers. Our tools let us optimize one-time goals, but improving revenue and Customer Lifetime Value remain elusive.
But there’s hope. By automating decisions, not just the processes we can deliver more effective and efficient experiences that increase value across the customer journey.