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Resources
Unlock insights, tools, and real-world strategies to increase conversions, improve lead quality, and drive measurable revenue growth.
Case studies
GrowthMatch Case Study
From Friction to Flow: GrowthMatch's Journey to Better Lead Conversion
HeyMarvin Case Study
How HeyMarvin transformed their lead generation with Reform
ExactBuyer Case Study
How ExactBuyer Increased Qualified Leads and Improved Lead Routing
YouCaring Case Study
From “Ideas” to Impact: YouCaring’s 5% Annual Revenue Lift from a Single Homepage Test
Optimizely Case Study
From Target Lists to Targeted Experiences: Optimizely’s ABM Wins with FunnelEnvy
BMI Research Case Study
BMI Research: Personalizing the First-Time Visitor Experience to Lift Conversions and Pipeline
TIBCO Case Study
How FunnelEnvy Helped TIBCO Drive a 5% Annualized Lift in Conversions
Videos
Articles
Personalizing the Revenue Journey with Segment Data|Personalizing the Revenue Journey with Segment Data
Learn about Personalizing the Revenue Journey with Segment Data and how to apply it in your optimization and marketing strategies.|Learn about Personalizing the Revenue Journey with Segment Data and how to apply it in your optimization and marketing strategies.
SaaS
Conversion Rate Optimization
Growth Marketing
Articles
Comparing Pages Per Session Across Variations in Optimizely
Optimizely has built-in support for tracking the difference in revenue per visitor, but not for the difference in the average of any other metric that you might be interested in. Here's how to get around that specifically for pages per session, but this can be used for any metric that can be tracked in Google Analytics.
B2B
Attribution Modeling
Growth Marketing
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