Case Study

GrowthMatch

From friction to flow:
GrowthMatch's journey to better lead conversion

FunnelEnvy did a great job improving our conversion forms. They work quickly and don’t need their hand held. They have a ton of experience and we’ll definitely be working with them on an ongoing basis.

Shelby Stephens

CEO, GrowthMatch

Increased inbound lead conversions

Improved lead quality

More efficient sales calls

Summary

Challenge

GrowthMatch provides video content creation services for growth teams, helping companies leverage their internal subject matter experts to make content that drives brand awareness, thought leadership, inbound, and sales support.

Solution

To enhance their inbound lead conversions, GrowthMatch partnered with FunnelEnvy to develop a Reform custom lead capture form on their website.

Website Audit

This new form replaced a plain HubSpot calendar widget and was designed as a multi-step form that:

Better understands the prospects' goals
Captures lead information
Integrates meeting scheduling
Connects with HubSpot

The form significantly improved lead conversion rates and allowed the GrowthMatch sales team to have more streamlined discovery calls.

About GrowthMatch

Thought leadership video content creation

Industry

B2B Services

Website

growthmatch.com

Use Case

Qualification, lead capture, appointment scheduling

Region

Americas

Challenges

Ineffective Lead Capture Leading to High Bounce Rates and Poor Sales Calls

GrowthMatch faced several challenges with their lead capture process

Inefficient lead capture

The original process required prospects to fill out a HubSpot calendar widget, creating higher friction and resulting in inefficient lead capture.

High bounce and exit rates

Visitors often encounter a calendar immediately upon landing, which can be perceived as too demanding or premature, leading to higher bounce and exit rates.

Inefficient sales calls

The lack of captured prospect information, including specific pain points and goals, made initial sales calls less effective due to a lack of clear understanding of what prospects need from the outset.

The solution

A multi-step, guided experience integrated with HubSpot

To address these challenges, FunnelEnvy implemented a multi-step custom form leveraging best practices in lead generation.

Step 1

Prospect goal
identification

The form starts by asking prospects about their goals, such as improving content effectiveness, scaling thought leadership, creating video content, or generating content topics. This initial question helps engage prospects without immediately asking for personal information.

Step 2

Personal
data collection

After identifying the prospect’s goals, the form captures personal data and submits it to HubSpot. The integration with HubSpot preserved all tracking parameters, enabling proper lead attribution to channels and campaigns.

Step 3

Integrated
meeting scheduling

Finally, the form displays a calendar widget for scheduling an introductory call, reducing drop-offs and streamlining the scheduling process.

The results

More leads and more effective discovery calls.

The new form provided GrowthMatch with a more interactive and guided form experience, leading to higher lead capture rates and better-quality leads. By understanding the leads' goals upfront, GrowthMatch was able to conduct more effective discovery calls, positioning them for greater success in their paid campaigns.