Resources
Unlock insights, tools, and real-world strategies to increase conversions, improve lead quality, and drive measurable revenue growth.
Case studies
GrowthMatch Case Study
From Friction to Flow: GrowthMatch's Journey to Better Lead Conversion
HeyMarvin Case Study
How HeyMarvin transformed their lead generation with Reform
ExactBuyer Case Study
How ExactBuyer Increased Qualified Leads and Improved Lead Routing
YouCaring Case Study
From “Ideas” to Impact: YouCaring’s 5% Annual Revenue Lift from a Single Homepage Test
Optimizely Case Study
From Target Lists to Targeted Experiences: Optimizely’s ABM Wins with FunnelEnvy
BMI Research Case Study
BMI Research: Personalizing the First-Time Visitor Experience to Lift Conversions and Pipeline
TIBCO Case Study
How FunnelEnvy Helped TIBCO Drive a 5% Annualized Lift in Conversions


Videos
Articles
The New World of B2B Marketing: What It Means for You|The New World of B2B Marketing: What It Means for You
Traditional B2B marketing strategies can be effective. But you can supercharge your sales if you're willing to integrate a few new concepts to help you adjust to today's rapidly-changing B2B environment.
B2B
Full-Funnel Optimization
Growth Marketing
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