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FunnelEnvy blog

Explore expert insights on CRO, personalization, A/B testing, and everything in between.

Revenue Funnel Optimization

Conversion Rate Optimization

A/B Testing

Website Optimization

Attribution Modeling

Lead Management

Featured blog posts

Conversion Rate Optimization

Product-Led Growth in B2B SaaS: How to Design a Scalable Funnel, Identify Intent Signals & Align Sales

Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.

A/B Testing

Understanding Downfunnel Attribution for Website Optimization

Lead Management

Interactive Multi Step Forms

Solving the Revenue Funnel Data Challenge thumbnail image||

Conversion Rate Optimization

Solving the Revenue Funnel Data Challenge

Revenue Funnel Optimization

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Performance Marketing

The Future of Marketing Measurement: Why Every B2B Team Needs to Understand Marketing Mix Modeling and Incrementality Testing

Discover how B2B marketers can use Marketing Mix Modeling and Incrementality Testing to improve measurement, prove ROI, and make smarter budget decisions.

How to Roll Out a Product-Led Growth (PLG) Strategy Without Breaking Your Funnel

Growth Marketing

Understanding the CMOs Data-Driven Decision Delusion

CMOs spend a lot of money on "data-driven" tools. Unfortunately they might be killing their growth.

Conversion Rate Optimization

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Conversion Rate Optimization (CRO)

How to Fix Your Reporting When CRO Results Decay Over Time

Learn why linear projections overstate impact, and introduce a smarter framework that accounts for intent, decay, and test type.

Conversion Rate Optimization (CRO)

The Custom Form That Supercharged HeyMarvin’s Inbound Funnel

Discover how HeyMarvin used FunnelEnvy’s Reform Custom Forms to slash lead response times, automate sales routing, and improve marketing attribution.

Growth Marketing

Product-Led Growth in B2B SaaS: How to Design a Scalable Funnel, Identify Intent Signals & Align Sales

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A/B Testing

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Growth Marketing

Choosing the Right CTA Button Text for Better Conversions

Discover how to optimize your CTA button text for higher conversion rates. Learn key strategies and tips to improve your call-to-action wording.

Growth Marketing

Upleveling A/B Testing with AI for Conversion Optimization

Unlock profound insights, personalize experiences, and maximize conversions by A/B testing with AI. Embrace a dynamic, data-driven approach to CRO.

Growth Marketing

Softening the Ask - How to Improve Opt-in Form Conversions

Best practices for improving opt-in form conversions include building trust and excellent user experience.

Website Optimization

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Conversion Rate Optimization (CRO)

Optimizing Campaigns & Websites by Integrating Offline Conversions into Google Analytics

Learn how to integrate down-funnel, offline conversions into Google Analytics from your Marketing Automation, CRM or order platforms to optimize paid media and website experiences.

Attribution Modeling

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Growth Marketing

How to Use GA4's Data and Reporting Model

Discover how GA4 transforms B2B marketing with advanced analytics, event tracking, and predictive insights to optimize lead generation and ROI.

Growth Marketing

How to Improve Martech Observability and Save Costs

Discover how improving Martech observability with synthetic testing and real user monitoring can save costs and boost decision-making.

Growth Marketing

Closed Loop Reporting Strategies

Lead gen marketers, are you hesitant to implement closed-loop reporting because it seems complex? 🤔Here's the truth: You don't need a perfect system to start. Platforms like Google Analytics 4, HubSpot, or Salesforce offer simple reporting tools to get you going.Start with the platform that aligns with your go-to-market strategy. It’s easier than you think and crucial for optimizing your growth efforts. 💡#LeadGeneration #MarketingAnalytics #GrowthStrategy

Lead Management

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Increase Traffic to Your B2B Lead Generation Pages

Growth Marketing

How to Increase Traffic to Your B2B Lead Generation Pages

Learn proven strategies to boost B2B lead generation traffic, from SEO and paid campaigns to content marketing and social media engagement.

Growth Marketing

Interactive Multi Step Forms

Improve Lead Quality With Routing and Interactive Forms

B2B Website Optimization for Generating High-Quality MQLs

Growth Marketing

Tips for B2B Website Optimization for Generating High-Quality MQLs

Boost B2B lead gen with website optimization. Learn how to attract, engage, and convert high-quality MQLs.

Growth Marketing

Simplify Your B2B Lead Gen Forms to Reduce Abandonment Rates

Simplify your B2B lead gen forms to reduce abandonment rates, improve user experience, and boost lead quality with these proven strategies.

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