Case Study

TIBCO

How FunnelEnvy helped
TIBCO drive a 5% annualized lift in conversions

Thanks to FunnelEnvy’s carefully crafted strategy, we have a level of alignment throughout the company that I’m really excited about.

Tim Noble

Growth Marketing Manager

39%

Win rate on CRO experiments (above industry average of 30%)

+20%

Increase in Contact Sales form requests

+5%

Annualized increase in overall conversions

Summary

Challenge

TIBCO had robust analytics but lacked the internal resources and a unified funnel optimization strategy to identify and act on conversion opportunities.

Solution

FunnelEnvy partnered with TIBCO to design and execute a revenue-driven CRO roadmap, running over 25+ optimization campaigns annually. Experiments included funnel restructuring, social proof integration, and personalized CTAs.

Results

The partnership delivered measurable improvements across key pages, resulting in a 39% test win rate and a sustained 5% annualized increase in conversions.

About TIBCO

Data integration, analytics, and enterprise solutions

Industry

Enterprise Data & Software

Website

tibco.com

Use Case

Website conversion rate optimization, funnel testing, and personalization

Region

Global

Challenges

Lack of Unified CRO Strategy

While TIBCO had analytics in place, they lacked a consistent methodology to prioritize optimization and test hypotheses. This limited their ability to act on funnel insights effectively.

Resource Constraints

Internal marketing teams were stretched thin and could not dedicate cycles to managing optimization platforms or identifying funnel gaps.

Missed Funnel Opportunities

Conversion drop-offs were not being fully analyzed or addressed, resulting in lost revenue opportunities across critical lead-gen pages.

Solution (Revenue Funnel Optimization)

Funnel Redesign & Guided User Flow

Split user flows earlier on the “Contact Us” page, funneling qualified leads directly to sales.

Social Proof & Value Messaging

Added proof points and benefits on trial pages to increase trust and relevance.

Personalization & Experimentation at Scale

Launched 26 campaigns in 2020 (23 A/B tests, 3 personalized experiences) across key products, including TIBCO Cloud and Jaspersoft.

Personalized offers and CTAs for visitors based on context and product interest.

The results

39% win rate on CRO tests — above TIBCO’s 2019 benchmark (35%) and industry average (30%)

+20% increase in sales requests from Contact Us page optimization

6% lift in TIBCO Cloud trial conversions & 9% lift in Jaspersoft product site conversions

+5% overall annualized conversion lift across funnels

FunnelEnvy has definitely brought conversion rate optimization to the forefront for our company. Once we saw where the conversion rates were dropping off, we were able to fix the small gaps in our funnels.