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Resources
Unlock insights, tools, and real-world strategies to increase conversions, improve lead quality, and drive measurable revenue growth.
Case studies
GrowthMatch Case Study
From Friction to Flow: GrowthMatch's Journey to Better Lead Conversion
HeyMarvin Case Study
How HeyMarvin transformed their lead generation with Reform
ExactBuyer Case Study
How ExactBuyer Increased Qualified Leads and Improved Lead Routing
YouCaring Case Study
From “Ideas” to Impact: YouCaring’s 5% Annual Revenue Lift from a Single Homepage Test
Optimizely Case Study
From Target Lists to Targeted Experiences: Optimizely’s ABM Wins with FunnelEnvy
BMI Research Case Study
BMI Research: Personalizing the First-Time Visitor Experience to Lift Conversions and Pipeline
TIBCO Case Study
How FunnelEnvy Helped TIBCO Drive a 5% Annualized Lift in Conversions
Videos
Articles
Identify, Track, and Serve Custom Experiences to Leads
Learn about Identify, Track, and Serve Custom Experiences to Leads and how to apply it in your optimization and marketing strategies.|Learn about Identify, Track, and Serve Custom Experiences to Leads and how to apply it in your optimization and marketing strategies.
B2B
Attribution Modeling
Growth Marketing
Articles
How to Effectively Personalize your Website using Account Da...|How to Effectively Personalize your Website using Account Da...
Learn about How to Effectively Personalize your Website using Account Data for Anonymous Traffic and how to apply it in your optimization and marketing str|Learn about How to Effectively Personalize your Website using Account Data for Anonymous Traffic and how to apply it in your optimization and marketing str
B2B
Conversion Rate Optimization
Revenue Funnel Optimization
Growth Marketing
Articles
10 Tips for Running Effective Predictive Personalization Cam...
Learn about 10 Tips for Running Effective Predictive Personalization Campaigns and how to apply it in your optimization and marketing strategies.|Learn about 10 Tips for Running Effective Predictive Personalization Campaigns and how to apply it in your optimization and marketing strategies.
B2B
Conversion Rate Optimization
Revenue Funnel Optimization
Growth Marketing
Articles
When to A/B Test and When to Use Predictive Bandits
Learn about When to A/B Test and When to Use Predictive Bandits and how to apply it in your optimization and marketing strategies.|Learn about When to A/B Test and When to Use Predictive Bandits and how to apply it in your optimization and marketing strategies.
B2B
Conversion Rate Optimization
Revenue Funnel Optimization
Growth Marketing
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