Posts on
Website Optimization

The Custom Form That Supercharged HeyMarvin’s Inbound Funnel

Discover how HeyMarvin used FunnelEnvy’s Reform Custom Forms to slash lead response times, automate sales routing, and improve marketing attribution.

Product-Led Growth in B2B SaaS: How to Design a Scalable Funnel, Identify Intent Signals & Align Sales

Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.

Understanding Downfunnel Attribution for Website Optimization

Learn how to enable downfunnel attribution to enhance website optimization and improve your conversion strategies. Watch the full video for insights.

Tips for B2B Website Optimization for Generating High-Quality MQLs

Boost B2B lead gen with website optimization. Learn how to attract, engage, and convert high-quality MQLs.

How Optimizely, a website optimization platform

Learn about How Optimizely, a website optimization platform and how to apply it in your optimization and marketing strategies.