Posts on

Lead Management

Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.

Learn how to use self-identification to let prospects tell you who they are.

Learn why linear ROI projections in CRO are misleading, and how to use intent decay to forecast long-term impact from your A/B testing program.

Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.

Discover how HeyMarvin used FunnelEnvy’s Reform Custom Forms to slash lead response times, automate sales routing, and improve marketing attribution.

Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.

Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.

Discover how FunnelEnvy helped a B2B enterprise rebuild that trust—by qualifying smarter, choosing sales champions, and proving real value with a focused ABM pilot.

Learn how FunnelEnvy helped a global enterprise prove ABM value through a focused pilot—without overhauling the whole org.

Learn how to modernize your content gating to capture more qualified demand—without increasing lead volume.

Still gating all your content? Or ungating everything? Here’s why that debate is a distraction—and what growth teams should focus on instead.

Learn proven strategies to boost B2B lead generation traffic, from SEO and paid campaigns to content marketing and social media engagement.

Lead gen marketers, are you hesitant to implement closed-loop reporting because it seems complex? 🤔Here's the truth: You don't need a perfect system to start. Platforms like Google Analytics 4, HubSpot, or Salesforce offer simple reporting tools to get you going.Start with the platform that aligns with your go-to-market strategy. It’s easier than you think and crucial for optimizing your growth efforts. 💡#LeadGeneration #MarketingAnalytics #GrowthStrategy

Single-step forms are still the default for most form builders.But multi-step forms are a smarter alternative. By easing prospects in with simple questions, you reduce friction and increase lead volume. Choose the better path.

Improve Lead Quality With Routing and Interactive Forms

Simplify your B2B lead gen forms to reduce abandonment rates, improve user experience, and boost lead quality with these proven strategies.

Boost B2B lead gen with website optimization. Learn how to attract, engage, and convert high-quality MQLs.

Struggling with low B2B lead gen form conversions & bad data? Learn how to design high-converting forms that capture high-quality leads (without losing data).

Explore how to fix the top mistakes in B2B Lead Generation CRO to enhance your digital marketing strategy.

Here are the best practices for increasing your site revenue using multi step interactive experiences to optimize the landing pages

Learn about multi step interactive forms and how they can optimize your landing page and maximize your site revenue