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Revenue Funnel Optimization

Discover why legacy enterprise companies struggle to build a culture of experimentation, despite having all the resources in the world.

Discover how B2B marketers can use Marketing Mix Modeling and Incrementality Testing to improve measurement, prove ROI, and make smarter budget decisions.

Learn how to use self-identification to let prospects tell you who they are.

Learn why linear ROI projections in CRO are misleading, and how to use intent decay to forecast long-term impact from your A/B testing program.

Discover how HeyMarvin used FunnelEnvy’s Reform Custom Forms to slash lead response times, automate sales routing, and improve marketing attribution.

Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.

Explore how B2B SaaS teams can successfully implement product-led growth (PLG) strategies, improve lead quality, and align sales and marketing. Learn practical rollout tactics, intent-based routing, and why smart forms and interactive demos matter.

Discover how FunnelEnvy helped a B2B enterprise rebuild that trust—by qualifying smarter, choosing sales champions, and proving real value with a focused ABM pilot.

Learn how FunnelEnvy helped a global enterprise prove ABM value through a focused pilot—without overhauling the whole org.

Learn how PLG routing enhances customer experiences by dynamically adjusting interactions, optimizing growth, and improving conversion strategies for businesses.

Discover how improving Martech observability with synthetic testing and real user monitoring can save costs and boost decision-making.

Feeling overwhelmed by B2B marketing funnel data? Learn how to transform it into actionable insights to optimize your funnel and boost conversions.

Website experience, or UX, encompasses everything your users encounter when they visit your website. It's the visuals, the ease with which they can uncover information, and the process they go through to make a purchase.

FunnelEnvy enables you to generate revenue insights by updating analytics to measure the complete end-to-end customer journey. You can pinpoint the most valuable funnels, offers, and other factors that drive revenue.

Your leader's biggest concern will be that acquisition costs are too high and you're not hitting pipeline or revenue goals. So what to do?

Learn why the death of the third party cookie, a focus on first party cookie, and the right strategy means a better experience for your site visitors.

Learn about Common Sense Personalization Examples and how to apply it in your optimization and marketing strategies.

Learn about The Reason Your B2B Website is No Longer Effective and how to apply it in your optimization and marketing strategies.

Learn about Real-Time Personalization with Segment and FunnelEnvy and how to apply it in your optimization and marketing strategies.

Learn about How Hotjar Can Help You Convert More Leads and how to apply it in your optimization and marketing strategies.

Buyers are not going to be convinced to buy your solution based on the button color you A/B tested. You need to run experimentation on your website that bubbles up to the insights that matter: pipeline and revenue.

Learn about Real-Time Personalization with Marketo and FunnelEnvy and how to apply it in your optimization and marketing strategies.

Learn about How to Effectively Personalize your Website using Account Data for Anonymous Traffic and how to apply it in your optimization and marketing str|Learn about How to Effectively Personalize your Website using Account Data for Anonymous Traffic and how to apply it in your optimization and marketing str

Learn about 10 Tips for Running Effective Predictive Personalization Campaigns and how to apply it in your optimization and marketing strategies.|Learn about 10 Tips for Running Effective Predictive Personalization Campaigns and how to apply it in your optimization and marketing strategies.

Learn about When to A/B Test and When to Use Predictive Bandits and how to apply it in your optimization and marketing strategies.|Learn about When to A/B Test and When to Use Predictive Bandits and how to apply it in your optimization and marketing strategies.

Vendors like to talk about experimentation and personalization, but how do these relate and serve the ultimate optimization goal?

Vendors like to talk about experimentation and personalization, but how do these relate and serve the ultimate optimization goal?

CMOs spend a lot of money on "data-driven" tools. Unfortunately they might be killing their growth.