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Attribution Modeling

Discover how B2B marketers can use Marketing Mix Modeling and Incrementality Testing to improve measurement, prove ROI, and make smarter budget decisions.

Learn why linear ROI projections in CRO are misleading, and how to use intent decay to forecast long-term impact from your A/B testing program.

Discover how GA4 transforms B2B marketing with advanced analytics, event tracking, and predictive insights to optimize lead generation and ROI.

Learn how to enable downfunnel attribution to enhance website optimization and improve your conversion strategies. Watch the full video for insights.

Discover how improving Martech observability with synthetic testing and real user monitoring can save costs and boost decision-making.

Lead gen marketers, are you hesitant to implement closed-loop reporting because it seems complex? 🤔Here's the truth: You don't need a perfect system to start. Platforms like Google Analytics 4, HubSpot, or Salesforce offer simple reporting tools to get you going.Start with the platform that aligns with your go-to-market strategy. It’s easier than you think and crucial for optimizing your growth efforts. 💡#LeadGeneration #MarketingAnalytics #GrowthStrategy

Feeling overwhelmed by B2B marketing funnel data? Learn how to transform it into actionable insights to optimize your funnel and boost conversions.

Unlock the power of GA4 for B2B marketing. Learn how its event-based tracking, AI, and attribution models improve conversion rates and lead generation.

Best practices for improving opt-in form conversions include building trust and excellent user experience.

Do you know which elements of your landing page have the biggest impact on conversions? Check this article to find out!

An overview of the new iteration of Google Analytics 4 and what to know about it.

A solid grasp of your audience should be the foundation for all of your marketing pursuits.

Many marketers use A/B tests in their funnels, but not everyone uses them properly. We’re diving into some examples in today’s article.

Are you suffering from one of the least obvious problems in the modern business world, siloed data? Here’s how to tell.

Improving the UX of your funnel comes down to elements you might not have even considered. We’re listing three of the big ones.

The success of your pipeline ultimately defines the health of your marketing – and your overall business. Here’s how to measure it.

Where do you find the right people to run your marketing analytics? We’re examining the most common sources plus showing you how to set them up for success.

A/B testing can be overwhelming if you are just getting started or aren’t an expert. Here are four helpful A/B tests that can provide real ROI.

Today’s B2B marketing landscape has tons of metrics. Which ones are worth following? We’re diving into the best.

These days, it’s tougher than ever to stand out on paid media platforms. But tough doesn’t mean impossible – here’s what you need to know.

Looking for ways to optimize the entire customer journey in demand generation marketing? Customer journey analytics help you transform customer experiences.

Website experience, or UX, encompasses everything your users encounter when they visit your website. It's the visuals, the ease with which they can uncover information, and the process they go through to make a purchase.

Here's a framework to categorize website leads. Learn how to build website messaging and landing pages that are consistent for each category.

Your leader's biggest concern will be that acquisition costs are too high and you're not hitting pipeline or revenue goals. So what to do?

Learn about How Hotjar Can Help You Convert More Leads and how to apply it in your optimization and marketing strategies.

Learn about Identify, Track, and Serve Custom Experiences to Leads and how to apply it in your optimization and marketing strategies.|Learn about Identify, Track, and Serve Custom Experiences to Leads and how to apply it in your optimization and marketing strategies.

Learn about Minimum Viable Personalization for Leads and how to apply it in your optimization and marketing strategies.

Optimizely has built-in support for tracking the difference in revenue per visitor, but not for the difference in the average of any other metric that you might be interested in. Here's how to get around that specifically for pages per session, but this can be used for any metric that can be tracked in Google Analytics.