Analytics Superpowers with Segment.io and Google Tag Manager
Analytics plays a critical role in improving conversions in several ways including exploratory analysis and ongoing reporting. One of the main factors that can constrain your ability to optimize your site for conversions is the quality of the data you have available and your ability to act upon that information. There are an amazing array of web analytics solutions available to the marketer these days, but too often they’re underutilized in the face of other business priorities or technical and setup complications. That’s a gap in the analytics architecture, which is just as important as the product architecture for online business.
