Mapping Your Funnel: How to Find the Microconversions that Matter
If you ask the majority of firms doing online marketing what their most important conversion goals are, most will tell you that it’s to make a sale. A few firms that are tuned into the broader marketing discussion might tell you that they’re focused on building their email lists or customer contact database. But far fewer will tell you that they are focused on reducing friction along the buying funnel.
Yet for most businesses, it’s understanding the universe of small conversions that lead up to the sale – and eliminating obstacles along the way – that ultimately yields the best results. Here’s a closer look at microconversions and how they affect your firm’s performance.
