B2B experiments designed to increase revenue through personalization and customer journey optimization.

These B2B experiments will arm you with everything you need to convert traffic into revenue. Download the guide and be inspired with our growth ideas!

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Sample Experiments

Experiment 1: Reveal contact info of anonymous traffic. 

Use the Heap platform to collect IP addresses of visitors to your website or specific website pages…

Experiment 4: Add live chat for high-value visitors

Use a tool like Clearbit, Bombora, Kickfire, or DemandBase to determine the contact details of your anonymous traffic…

Experiment 13: Engineering as Marketing

The important part of implementing engineering as marketing is you don’t initially tell visitors they will have to input their email to get something in return.