Experiment 1: Reveal contact info of anonymous traffic.
Use the Heap platform to collect IP addresses of visitors to your website or specific website pages…
Experiment 4: Add live chat for high-value visitors
Use a tool like Clearbit, Bombora, Kickfire, or DemandBase to determine the contact details of your anonymous traffic…
Experiment 13: Engineering as Marketing
The important part of implementing engineering as marketing is you don’t initially tell visitors they will have to input their email to get something in return.