Having run thousands of A/B tests we realized that it just wasn’t working well for B2B marketers. Too much effort, not enough impact on relevant KPIs. And existing “personalization” platforms just compound the problem with tedious rules-based segments.
So we completely reimagined what an optimization solution for B2B should do. Our platform automates the manual analysis & learning, optimizes for onsite and down-funnel metrics and delivers experiences on a 1:1 basis.