Manual Experimentation & Personalization is so 2017
THE OLD WAY:
Manual Experimentation
THE NEW WAY
FunnelEnvy PRO
![icons8-delete-15](https://www.funnelenvy.com/wp-content/uploads/icons8-delete-15.png)
Countless hours spent analyzing data
![ILLUSTRATIONS-OldWay_NewWay-01-CountlessHours](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-01-CountlessHours-200x133.png)
![GRAPHIC-Blue_Arrow](https://www.funnelenvy.com/wp-content/uploads/GRAPHIC-Blue_Arrow-200x180.png)
![ILLUSTRATIONS-OldWay_NewWay-06-MachineLearning](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-06-MachineLearning-200x133.png)
![checkmark copy 3](https://www.funnelenvy.com/wp-content/uploads/checkmark-copy-3.png)
Machine learning that automates decisions
![icons8-delete-15](https://www.funnelenvy.com/wp-content/uploads/icons8-delete-15.png)
Waiting for tests to reach significance
![ILLUSTRATIONS-OldWay_NewWay-02-WaitingForTests](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-02-WaitingForTests-200x133.png)
![GRAPHIC-Blue_Arrow](https://www.funnelenvy.com/wp-content/uploads/GRAPHIC-Blue_Arrow-200x180.png)
![ILLUSTRATIONS-OldWay_NewWay-07-LaunchVariations](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-07-LaunchVariations-200x133.png)
![checkmark copy 3](https://www.funnelenvy.com/wp-content/uploads/checkmark-copy-3.png)
Launch variations as fast as you can
![icons8-delete-15](https://www.funnelenvy.com/wp-content/uploads/icons8-delete-15.png)
Inflexible, tedious, rules-based audiences
![ILLUSTRATIONS-OldWay_NewWay-03-InflexibleAudiences](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-03-InflexibleAudiences-200x133.png)
![GRAPHIC-Blue_Arrow](https://www.funnelenvy.com/wp-content/uploads/GRAPHIC-Blue_Arrow-200x180.png)
![ILLUSTRATIONS-OldWay_NewWay-08-ExperienceDelivery](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-08-ExperienceDelivery-200x133.png)
![checkmark copy 3](https://www.funnelenvy.com/wp-content/uploads/checkmark-copy-3.png)
1:1 experience delivery for visitors
![icons8-delete-15](https://www.funnelenvy.com/wp-content/uploads/icons8-delete-15.png)
Positive results that disappear over time
![ILLUSTRATIONS-OldWay_NewWay-04-DisappearingResults](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-04-DisappearingResults-200x133.png)
![GRAPHIC-Blue_Arrow](https://www.funnelenvy.com/wp-content/uploads/GRAPHIC-Blue_Arrow-200x180.png)
![ILLUSTRATIONS-OldWay_NewWay-09-RealTimePredictions](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-09-RealTimePredictions-200x133.png)
![checkmark copy 3](https://www.funnelenvy.com/wp-content/uploads/checkmark-copy-3.png)
Real-time predictions that respond to change
![icons8-delete-15](https://www.funnelenvy.com/wp-content/uploads/icons8-delete-15.png)
Only measuring on-site goals
![ILLUSTRATIONS-OldWay_NewWay-05-MeasuringOnSiteGoals](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-05-MeasuringOnSiteGoals-200x133.png)
![GRAPHIC-Blue_Arrow](https://www.funnelenvy.com/wp-content/uploads/GRAPHIC-Blue_Arrow-200x180.png)
![ILLUSTRATIONS-OldWay_NewWay-10-OnSite-DownFunnel](https://www.funnelenvy.com/wp-content/uploads/ILLUSTRATIONS-OldWay_NewWay-10-OnSite-DownFunnel-200x133.png)
![checkmark copy 3](https://www.funnelenvy.com/wp-content/uploads/checkmark-copy-3.png)
On-site and down funnel individual and account goals.