Dictionary.com defines personalization as: “to design or tailor to meet an individual's specifications, needs, or preferences:” Yet, little about personalization as it’s currently touted in mar-tech is actually personalized to an individual’s needs & preferences. Instead of serving the optimized experiences for each individual, customers are merely getting segmented into audiences based on predefined rules. [...]
The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. Their October home game on Franklin field against Carlisle wasn’t expected to be much [...]
Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. They estimated the redesign cost them approximately $100,000 per month. The pricing page itself was quite [...]
Houston, we have a problem. As enterprise focused B2B marketers, we have a problem. We all agree that we want to grow traffic to our website, turn the traffic into leads and convert the leads into customers. Yet, we have all blindly trusted the theory that, producing more content, showing product options, displaying more testimonials, and [...]
Welcome to the episode of The B2B Marketing Executive Show! In this first podcast Episode, FunnelEnvy CEO Arun Sivashankaran sits down with CaliberMind VP of Sales and Marketing, Nic Zangre to talk B2B Marketing.
Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on Lead Value In the case above, we’ve got an enterprise B2B SAS business with two defined two distinct groups: non-target [...]
If you are a B2B SAAS business you should be spending a lot of time on your pricing page focused on iterative testing. Pricing pages are vital for your bottom line. Those who end up there are late in the conversion funnel, and likely gathering the information to make a purchase decision, or at least [...]
Every business-to-business (B2B) company owner knows that digital marketing evolves rapidly. While client acquisition was once the most critical part of the funnel, the customer journey now takes top billing. A fully optimized customer journey does more than just generate a sale. It has the power to turn a B2B customer into a repeat client [...]
Casting a wide net in search of business-to-business (B2B) customers isn’t the right strategy for every company. Rather than spending resources on a larger market, find out why a personalized approach that targets specific accounts could better help your business achieve its sales goals. If you've never used account-based marketing (ABM) before, there's never [...]
Last year, Funnel Envy's own Arun Sivashankaran give a B2B marketing webinar for the great folks over at Optimizely. Enjoy!