FunnelEnvy Personalization Without Rules

Dictionary.com defines personalization as: “to design or tailor to meet an individual's specifications, needs, or preferences:” Yet, little about personalization as it’s currently touted in mar-tech is actually personalized to an individual’s needs & preferences. Instead of serving the optimized experiences for each individual, customers are merely getting segmented into audiences based on predefined rules. [...]

By | 2018-04-20T16:25:55+00:00 April 20th, 2018|Uncategorized|0 Comments

The Reason Your B2B Website is No Longer Effective

The 1907 Quakers from the University of Pennsylvania were the juggernauts of college football. Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. Their October home game on Franklin field against Carlisle wasn’t expected to be much [...]

By | 2018-03-07T20:43:03+00:00 March 7th, 2018|B2B, SaaS, Strategy, The Funnel, Uncategorized|0 Comments

B2B Marketers Should Stop A/B Testing in 2018

  Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. They estimated the redesign cost them approximately $100,000 per month. The pricing page itself was quite [...]

By | 2018-03-07T21:03:40+00:00 January 19th, 2018|Experimentation, Uncategorized|0 Comments

If you care about B2B conversions, stop producing content

Houston, we have a problem. As enterprise focused B2B marketers, we have a problem. We all agree that we want to grow traffic to our website, turn the traffic into leads and convert the leads into customers. Yet, we have all blindly trusted the theory that, producing more content, showing product options, displaying more testimonials, and [...]

Benefits of Personalization in B2B Marketing

Are you unsure about the benefits of B2B Personalization for your bottom line? The example below shows exactly how a few web changes in favor of personalization can increase dramatically increase revenue. Personalization impact on Lead Value In the case above, we’ve got an enterprise B2B SAS business with two defined two distinct groups: non-target [...]

By | 2017-06-02T15:55:09+00:00 June 2nd, 2017|Uncategorized|0 Comments

Pricing Page Conversion Tips

If you are a B2B SAAS business you should be spending a lot of time on your pricing page focused on iterative testing. Pricing pages are vital for your bottom line. Those who end up there are late in the conversion funnel, and likely gathering the information to make a purchase decision, or at least [...]

By | 2017-05-16T13:38:49+00:00 May 11th, 2017|B2B|0 Comments

5 Strategies for Optimizing Your Customer Journey

Every business-to-business (B2B) company owner knows that digital marketing evolves rapidly. While client acquisition was once the most critical part of the funnel, the customer journey now takes top billing. A fully optimized customer journey does more than just generate a sale. It has the power to turn a B2B customer into a repeat client [...]

By | 2017-05-15T10:27:06+00:00 May 11th, 2017|Uncategorized|1 Comment

Incorporating Account-Based Personalization Into Your Marketing Strategy

Casting a wide net in search of business-to-business (B2B) customers isn’t the right strategy for every company. Rather than spending resources on a larger market, find out why a personalized approach that targets specific accounts could better help your business achieve its sales goals. If you've never used account-based marketing (ABM) before, there's never [...]

By | 2018-01-03T19:24:43+00:00 May 9th, 2017|B2B|0 Comments