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Optimizing Conversational Marketing: A Data-Driven Deep Dive

Transcription Hey everyone. I'm Arun from FunnelEnvy. I'm sure all of you are aware of conversational marketing and probably many of you have deployed chatbots on your own sites for lead capture and conversion. Now, I've been digging into some of the data around them myself and I wanted to share some more [...]

Customer Journey Analytics Optimizes Demand Generation Marketing

To do it successfully, you need visibility into every step of your customers' journeys and the means to track and analyze their data to understand what motivates them now and in the future. But how do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors' behavioral patterns and preferences throughout [...]

Revamp Your B2B Landing Page: 5 Things to Consider

Today, we're going to talk about what might be the most important page on your website. No, it's not your home page, or your contact page, or that snazzy blog post that got lots of clicks. It's your landing page.  Landing pages are the pages that leads land on right before they convert. This [...]

How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)

The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before.  In this post, we're going to cover why site experience is key to your success and give you some actionable tips you can use to improve your [...]

By |2021-06-04T00:02:20-07:00June 2nd, 2021|Uncategorized, Conversion Rate Optimization, Analytics, Strategy, B2B, Experimentation|Comments Off on How To Improve Your Site Experience In A User-Centric World (And Still Generate Leads)

Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Revenue is a top priority for any business, no matter how big, no matter how small. It’s fundamental: without money coming in, you’ll have nothing to cover overheads or invest back into the company.  We all know that a hard-working sales team is key for bringing in new business and increasing revenue. But revenue is [...]

By |2021-06-04T00:02:29-07:00June 2nd, 2021|Uncategorized, Conversion Rate Optimization, Digital Marketing, The Funnel, Strategy, B2B|Comments Off on Revenue attribution: Everything You Need to Know to Ramp Up Your Marketing ROI

Website Analytics & Attribution in the Privacy Era

If you're wondering how the new privacy landscape will affect your ability to track visitors and customers you're not alone. In this conversation, we dig deep into the governmental, technology, and other considerations that marketers need to be aware of. Hopefully, we'll clear up some confusion and misconceptions along the way!     [...]

By |2021-06-01T09:51:21-07:00May 27th, 2021|Uncategorized, Analytics, Testing, B2B|0 Comments

Multi-Step Interactive Experiences (Going Beyond the Form)

Transcript Hi everyone. My name is James Niehaus from FunnelEnvy. And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video in a series that we focus specifically on a technique we call multi-step interactive experiences. In the first two videos [...]

Multi-Step Interactive Forms Advanced Use Cases(ABM/Personalization)

Hey everyone. My name is James Niehaus, and today I'm going to walk through some advanced use cases for multi-step interactive forms. Specifically, where it can help you with ABM and personalization on your website. And this is actually part two to an initial video I did around introducing everyone to interactive forms, [...]

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