Solving the Revenue Funnel Data Challenge

Transcript: Hi, everyone. I'm Arun from FunnelEnvy. Today I want to spend some time talking about how we solve the revenue funnel data challenge. Of course, many of you are running multiple campaigns on lots of different channels. You have digital advertising, paid acquisition campaigns that are heavily optimized, and you spent a [...]

Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel

If you haven’t yet heard, the cookie is on the outs — much to the cookie monster’s chagrin. The death nell was sounded by Google’s announcement of Privacy Sandbox, which is basically their plan to create a set of privacy standards. This plan includes improving how cookies are classified, clearing up the details behind each [...]

The Secret to Making Your ABM Personalization Campaign a Success

For all the demand generation leaders out there, I'll bet you've engrossed your partners, sales directors and higher level leadership team on the subject of account based marketing personalization. But be honest, do you really know what a successful outcome looks like? ABM-based personalized campaigns are the targeted, personalized experiences that either [...]

Optimize your Revenue Funnel by Focusing on the Offers

Let’s take a step inside the data-driven demand generation marketing team. The biggest concerns on the CMOs radar are that the acquisition costs are too high and not hitting their pipeline or revenue goals.  Now looking at the data, we know that not only are they spending a lot on paid and organic traffic, but [...]

We Know Why Your Online Ads Aren’t Scaling Revenue (And How to Fix It)

When you put too much pressure on something, it cracks.  Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. Three of the big ones are often in the headlines: the death of the third-party cookie, attribution as an almost [...]

Revenue Funnel Optimization Focus on the Offers

Transcript Hi, everyone, I'm Arun from Funnel Envy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization. And today I want to talk about why you should really focus on the offers. I'll explain what that means as we go through this. Now, let's take a step inside the [...]

Online Ads May Not Be the Most Efficient Way to Grow Your Demand Gen Funnel

Transcript  Hi, everyone, I'm Arun, the founder of FunnelEnvy. We help demand gen marketers increase pipeline and revenue through revenue funnel optimization And today I want to spend a little bit time talking about why online ads might not be the most efficient way to grow your demand and a revenue funnel. So [...]

Use Google Analytics to Understand and Convert Leads

You’re already leveraging Google Analytics to drive website strategy. But you’re missing crucial context about the single most relevant factor for predicting and influencing visitor behavior: their stage in the buying process. You use this context in your marketing automation campaigns – different messaging and different offers based on content consumed and lead score. You [...]

By |2020-07-31T08:12:28-07:00July 21st, 2020|Uncategorized|0 Comments
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