Blog 2019-08-01T15:05:18-08:00

The New World of B2B Marketing: What It Means for You

It’s easy to see B2B and B2C marketing as completely different animals. After all, that’s how their customers have behaved over the years. The common thinking: it’s easier to sway B2C customers with media, ads, [...]

5 Simple Steps to Product Descriptions that Rock!

Online shopping’s pretty awesome, right? No need to traipse around a store, carry heavy bags or navigate the multitude of other shoppers desperate for a deal. It is simple, easy and straightforward. But there’s a [...]

The Nuts and Bolts of Customer Journey Mapping

You probably don’t have a shortage of data about your customers. If anything, the challenge is organizing and interpreting it well enough to pull out valuable insights. How can you turn huge chunks of information [...]

How to Increase Your B2B Lead Conversion Rate

You’ve spent a huge amount of time optimizing your social media, PPC, email and content marketing strategies. And yet despite the respectable level of traffic you’re receiving, you’re not seeing a decent lift in lead [...]

What You Need to Know About Omni Channel Marketing

Once upon a time the customer journey was simple. Consumers would see an advertisement, head into a brick and mortar store and buy the product. Simple and effective. But times change. Technology’s developed, and customer [...]

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