Getting visitors to your website is just the first step.

That can be difficult in today’s crowded online environment. But it isn’t enough to maintain a sustainable business. You also have to turn a decent percentage of those visitors into leads and customers.

One of the most effective ways to do this is to guide visitors through your sales funnel step by step.

A lot of businesses aren’t doing this. They set up slick websites, but they don’t use calls to action effectively. Ineffective calls to action make it impossible for people to navigate them successfully.

You’ve probably been to more confusing websites than you care to remember.

And what do you do when you land on those websites?

Not a whole lot. It only takes a few seconds before you’re ready to click the “Back” button in your browser. Savvy marketers like yourself recognize that’s no way to do business.

Keep reading to find out what you can do about it.

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