Conversion Focused Experimentation
Helpful tools and calculators
PLANNING TOOLS
Impact Calculator
Understand the impact that conversion focused
experimentation can have on your eCommerce
business
Test Factory
Helps Marketers define test requirements,
integrates with Trello
DEVELOPER TOOLS
Test Development Widget
Assists developers in generating code for
Optimizely tests
Optimizely CLI
Local Optimizely Development with Your Tools.
Publish via API.
ANALYTICS TOOLS
Difference of Means Calculator
Comparing Pages Per Session Across Variations
in Optimizely
