Conversion Focused Experimentation

Helpful tools and calculators

PLANNING TOOLS

Impact Calculator

Understand the impact that conversion focused
experimentation can have on your eCommerce
business

Test Factory

Helps Marketers define test requirements,
integrates with Trello

DEVELOPER TOOLS

Test Development Widget

Assists developers in generating code for
Optimizely tests

Optimizely CLI

Local Optimizely Development with Your Tools.
Publish via API.

ANALYTICS TOOLS

Difference of Means Calculator

Comparing Pages Per Session Across Variations
in Optimizely