Your experimentation approach could be why you won’t hit your marketing KPI this quarter.
Maybe you are optimizing for form fills. Maybe you are optimizing for clicks. Whatever you are currently doing, the lesson is the same: optimizing for down-funnel KPI’s will better your chances of ROI. Still most companies opt for manual experimentation and don’t hit ROI.
How many winning variations could you get monthly?
Companies think they are running tests at a high velocity, but our research shows otherwise. Most companies are only running experiments at 20% of their potential velocity.
HEAD TO HEAD VS A/B TESTING…
More tests per month
More winning variations
Total cost of ownership