Are you leaving 💰 on the table?
If you are manually setting up A/B tests, you could be missing out.
80%
The majority of ‘winning’ experiments are effectively worthless (80% per Qubit Research) and have no sustainable business impact.
Your experimentation approach could be why you won’t hit your marketing KPI this quarter.
Maybe you are optimizing for form fills. Maybe you are optimizing for clicks. Whatever you are currently doing, the lesson is the same: optimizing for down-funnel KPI’s will better your chances of ROI. Still most companies opt for manual experimentation and don’t hit ROI.
How many winning variations could you get monthly?
Companies think they are running tests at a high velocity, but our research shows otherwise. Most companies are only running experiments at 20% of their potential velocity.
300%
ROI lift when using an AI approach to testing.
HEAD TO HEAD VS A/B TESTING…
5x
More tests per month
20x
More winning variations
1/4
Total cost of ownership
50%
Fewer Resources
