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Resources
Unlock insights, tools, and real-world strategies to increase conversions, improve lead quality, and drive measurable revenue growth.
Case studies
GrowthMatch Case Study
From Friction to Flow: GrowthMatch's Journey to Better Lead Conversion
HeyMarvin Case Study
How HeyMarvin transformed their lead generation with Reform
ExactBuyer Case Study
How ExactBuyer Increased Qualified Leads and Improved Lead Routing
YouCaring Case Study
From “Ideas” to Impact: YouCaring’s 5% Annual Revenue Lift from a Single Homepage Test
Optimizely Case Study
From Target Lists to Targeted Experiences: Optimizely’s ABM Wins with FunnelEnvy
BMI Research Case Study
BMI Research: Personalizing the First-Time Visitor Experience to Lift Conversions and Pipeline
TIBCO Case Study
How FunnelEnvy Helped TIBCO Drive a 5% Annualized Lift in Conversions
Videos
Articles
Customer Journey Analytics Optimizes Demand Generation Marketing
Looking for ways to optimize the entire customer journey in demand generation marketing? Customer journey analytics help you transform customer experiences.
B2B
Attribution Modeling
Conversion Rate Optimization
Demand Generation
Growth Marketing
Articles
Revamp Your B2B Landing Page: 5 Things to Consider
Landing pages are the pages that leads land on right before they convert. This is the page that should sell your product or service best. If you don't get your landing page right, your sales are going to be undercut.
B2B
A/B Testing
Conversion Rate Optimization
Full-Funnel Optimization
Growth Marketing
Articles
How To Improve Your Site Experience In A User-Centric World
Website experience, or UX, encompasses everything your users encounter when they visit your website. It's the visuals, the ease with which they can uncover information, and the process they go through to make a purchase.
B2B
Attribution Modeling
Conversion Rate Optimization
Full-Funnel Optimization
Revenue Funnel Optimization
Growth Marketing
Articles
Revenue attribution: Everything You Need to Know to Ramp Up ...
FunnelEnvy enables you to generate revenue insights by updating analytics to measure the complete end-to-end customer journey. You can pinpoint the most valuable funnels, offers, and other factors that drive revenue.
B2B
Conversion Rate Optimization
Revenue Attribution
Revenue Funnel Optimization
Growth Marketing
Articles
How Marketing Teams Should Optimize Website for Conversions ...|How Marketing Teams Should Optimize Website for Conversions ...
Here's a framework to categorize website leads. Learn how to build website messaging and landing pages that are consistent for each category.
B2B
Attribution Modeling
Conversion Rate Optimization
Full-Funnel Optimization
Growth Marketing
Ready to take a closer look at FunnelEnvy?
See if FunnelEnvy’s growth services are the right fit — schedule a consultation, and let’s talk goals.
Personalized assessment
Customized recommendations
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